Unmasking the 'Dumpster Fire' Marketing Myths You Need to Abandon Now
- Outdated advice is costing you engagement and results.
- Why blindly following 'best practices' is a dangerous game.
- It's time to test everything you thought you knew.
Many commonly accepted marketing 'best practices' are actually outdated myths that can harm your performance.
The speaker aggressively debunks several long-held marketing beliefs, starting with the LinkedIn link myth. Contrary to popular belief, including a link in your LinkedIn post does not inherently depress engagement, as a Metricool study of 500,000 posts confirmed. The real issue is boring content, not the link itself, and trying to take people off-platform with uninteresting offers.
Another major myth shattered is the concept of 'spam trigger words' in email marketing. This idea, originating from 1985, is no longer relevant; emails land in spam folders due to other factors, not specific words like 'free' or capitalization. The speaker urges marketers to question all 'best practices' and test them rigorously, labeling attribution as 'total and complete garbage' for its misleading nature.
“"Anything that's a best practice is literally the first thing that you should test because it's not true."”
- ,
