- Transforms static designs into living canvases.
- Integrates real-time web data directly into creative assets.
- Features AI for dynamic formulas and auto-mapping.
- Enables live updates on exported SVG files.
At Adobe Summit 2026, a groundbreaking sneak peek into "Project Concurrent" unveiled a future where creative assets are no longer static. This innovative tool promises to eliminate the tedious cycle of manual updates by allowing designs to self-update in real time, directly reflecting changes in underlying data.
The current landscape of content creation is often plagued by inefficiency. Designers and marketers frequently face the challenge of updating numerous creative assets whenever data points like event dates, prices, or popular rankings change. This leads to a cumbersome process of endless revisions, file versioning nightmares (e.g., "poster_final_final_revised"), and a significant drain on resources. The need for a more agile solution has become paramount in today's fast-paced digital environment.
Project Concurrent addresses this critical pain point by introducing "living canvases" and "living designs." The demonstration showcased how users can seamlessly link elements within a design to live data sources on a website. For instance, a tour poster could be connected to a city ranking page, instantly updating the displayed city names. This initial manual linking capability already represents a substantial leap forward, ensuring that creative assets always reflect the most current information without manual intervention.
The innovation extends further with AI-powered capabilities. Project Concurrent allows for the application of dynamic formulas, such as calculating a percentage discount on ticket prices directly within the design environment, which then updates automatically. Even more impressive is its recommendation system, which intelligently identifies and auto-maps all relevant data fields from a linked website to the design, drastically reducing setup time and potential errors.
Perhaps the most impactful feature is the ability for these dynamic updates to persist even after the design is exported. By exporting as a live SVG, the creative asset remains connected to its data source, updating automatically as information changes online. This was vividly demonstrated by changing city popularity on a live website, and watching the exported poster update instantly. Project Concurrent ushers in an era where content is truly dynamic, responsive, and always up-to-date, fundamentally transforming how brands manage their creative output.
“Previously, we lived in a static world where we had to recreate images to reflect different marketing trends, moods, and temporal moments. But now, with Project Concurrent, the data will do the work for you.”
- Tonyu, Presenter
