- Kobi Friedman: Regulation transforms into a powerful growth engine for global businesses.
- Moshik Kubersky: Atlas Prize introduces 'Physical AI' and 'Data Center Ecosystems' as new frontiers.
- Both entrepreneurs emphasize customer-centricity and the critical role of pivoting in startup journeys.
In a revealing session, two Israeli tech luminaries, Kobi Friedman and Moshik Kubersky, offered profound insights into navigating the complex world of startups, from securing multi-million dollar exits to anticipating the next wave of technological disruption.
Kobi Friedman, a serial cyber entrepreneur with two significant exits, including the $305 million sale of Findings to Diginix, shared his unconventional path. Despite not being a programmer, Friedman built companies focused on managing security, regulatory, and supply chain risks. He highlighted that what might seem 'unsexy' – regulation – has become a powerful growth engine for global enterprises, demanding robust solutions to complex compliance challenges. His advice for CEOs is clear: proactively understand your risk landscape and develop action plans to mitigate vulnerabilities.
Friedman also offered crucial guidance for aspiring entrepreneurs. He warned against the common pitfall of solving problems that are 'too small,' urging founders to think bigger and build platform solutions. Critically, he advised against falling too deeply in love with one's initial idea, emphasizing the necessity of being open to pivoting, even if it means discarding an entire concept and starting anew. When it comes to exits, Friedman stressed that strategic fit with the acquiring company is paramount, often outweighing the immediate price. He also advocated for a lean, bootstrapped approach to growth, which he credits for maintaining independence and achieving significant outcomes with modest initial investments.
Moshik Kubersky, Chairman of the Atlas Prize judging committee and a seasoned tech entrepreneur himself, provided a glimpse into the future of innovation. He announced the Atlas Prize's new categories, 'Physical AI' – where AI extends beyond digital realms to influence robotics and physical objects – and 'Data Center Ecosystems,' recognizing data centers as critical national resources. Kubersky detailed the prize's rigorous selection criteria, targeting mid-stage companies with proven revenue and valuation, and a new emphasis on how companies leverage AI within their products. He underscored that participation in the Atlas Prize offers significant prestige and validation, regardless of winning.
Kubersky echoed Friedman's sentiment on entrepreneurial mindset, stressing the importance of always keeping the customer at the forefront and being prepared to pivot if market demand is lacking. He shared his personal venture, Piano Esperanto, an AI-powered app designed to teach piano significantly faster. This project exemplifies his belief in combining passions with technology, showcasing AI's transformative power, which allowed his app to be translated into nine languages in just one week. Both speakers collectively painted a picture of a dynamic tech landscape, driven by problem-solving, adaptability, and the relentless pursuit of innovation.
“אחד החטאים הגדולים של יזמים זה להתאהב ברעיון של עצמם. שזה גם דבר שהוא מאוד חשוב כדי לרוץ עם מוצר, לגייס תקציבים וכולי. אבל צריך להיות מודע.”
- Natalie Rotem, Program Host




