Generative AI Core
Explore the foundational principles and advanced applications of generative AI, including large language model optimization and innovative AI strategies shaping the future of digital content and experiences at Adobe Summit.
Viral Moments
22
Websites generating themselves!
Spicy, skinny, low-calorie
Hilarious AI results!
AI + human collaboration!
Plain language, powerful logic!
Collaborate with AI!
Unscripted AI magic
Instant diverse concepts!
No more re-shoots!
AI meets the real world!
Instant A/B testing!
More power, more ideas!
Users want MORE AI!
Content at scale!
Content creation simplified!
Collaborate with AI!
AI for Creativity!
Human creativity amplified!
AI motion magic
Shape AI's creativity!
Craft multiple narratives
Behind the scenes AI
Key Quotes
8
“Image generation is a commodity now, but Project Test Kitchen isn't just about generating more designs. It's about generating something with taste and shape by real collaboration.”
“From just a few assets, you can create dozens of variations of sequences all localized for markets around the world.”
“We didn't just save time, we unlocked creative possibilities that didn't even exist before. That's project asset amplify.”
“Today's generation has the chance to create the soap opera of the future, and it won't look anything like a soap opera, but we have or this generation has the opportunity to redefine what marketing will look like.”
“This is how websites will look in the future. It generates the experience, it learns what works and it tells you what to improve.”
“Project Face Off, an AI-powered tool that simulates an AB test in seconds and even explains which variant wins and why.”
“The entire journey from design to delivery reimagined. Without rebuilding by hand, without writing code, without developer handoffs, and without manual testing.”
“We want to take it way beyond just using prompts to generate images. It's about generating something with taste and shape by real collaboration.”
Chapters
48
Articles
8
At Adobe Summit 2026, Project Test Kitchen unveiled a groundbreaking approach to generative AI, transforming it from a mere image generator into an intelligent co-creator. This innovative tool promises to revolutionize how designers and teams collaborate, ensuring that AI-generated content truly reflects collective vision and brand identity.
At Adobe Summit 2026, the unveiling of Project Tailor Takes showcased a groundbreaking leap in personalized content creation. Powered by Adobe Firefly Foundry, this innovative project promises to transform how marketers develop and deploy video advertisements, offering unparalleled customization and efficiency.
At Adobe Summit 2026, the unveiling of Project Asset Amplify marked a pivotal moment for marketers. This innovative AI-powered solution promises to dramatically reduce the time spent on content production, allowing teams to focus more on strategic initiatives. By leveraging existing brand assets, Asset Amplify can generate a comprehensive marketing ecosystem tailored to specific audiences in mere minutes.
Day two of Adobe Summit 2026 revealed a profound shift in the digital landscape: the era of agentic AI. This new paradigm, where AI not only generates content but also operates software and makes real-time decisions, promises to revolutionize brand visibility, customer engagement, and content supply chains. Adobe showcased its commitment to this future, demonstrating how its latest innovations are empowering marketers and technologists to thrive.
At Adobe Summit 2026, a groundbreaking innovation named Project Page Turner took center stage, promising to redefine the digital customer experience. This AI-powered solution moves beyond static, audience-segmented websites, creating a truly unique "audience of one" experience for every visitor in real-time.
At Adobe Summit 2026, Adobe unveiled 'Project Face Off,' a groundbreaking AI-powered tool poised to transform how businesses approach design validation and A/B testing. This innovative solution promises to deliver predictive insights in seconds, dramatically accelerating the path from design concept to successful deployment.
At Adobe Summit 2026, Adobe unveiled 'Project Wise Wire,' a groundbreaking AI-powered solution poised to transform how marketers create, personalize, and deploy emails. This innovative project promises to bridge the gap between creative design and technical execution, eliminating tedious manual processes and developer dependencies.
Adobe Summit 2026 unveiled a series of groundbreaking 'Sneaks,' demonstrating how artificial intelligence is poised to transform the landscape of marketing and design. From self-updating creative assets to hyper-personalized digital experiences, these innovations promise to empower creators and marketers with unprecedented speed and precision.
Sessions
8
