- From 'Impossible Idea' to Global Recognition
- Resilience in the Face of Unprecedented Challenges
- Israel's Economy Thrives Amidst Geopolitical Shifts
- Honoring Visionaries Who Build the Future
The Atlas Award 2026 ceremony marked a significant milestone, celebrating a decade of groundbreaking innovation and unwavering human spirit in Israel. What began as an "impossible idea" has evolved into an annual testament to resilience, creativity, and the power of visionaries to overcome formidable challenges.
The evening's opening address highlighted the journey of the Atlas initiative, initiated by the late artist Richard Means and supported by Carl Berni. The speaker emphasized that the very existence of the event, a decade later, is a triumph in multiple dimensions. It represents a victory over uncertainty and the temptation to pause during difficult times, a testament to the perseverance of the human spirit.
The dedication of the Atlas Award committee, comprising 12 experts led by Moshik Kubersky, was particularly lauded. These individuals conducted their rigorous evaluation meetings, some lasting up to five hours, even under frequent alarms, demonstrating an extraordinary commitment to identifying and celebrating excellence. Their meticulous work underscores the integrity and prestige of the award.
Beyond the committee, the event celebrated the resilience of all applicant companies and finalists. These firms not only pushed the boundaries of innovation but also navigated immense pressures, including reserve duty, workforce shortages, and a complex business and security landscape. Despite these adversities, they continued to build, develop, and advance, creating significant value and embodying the nation's steadfast determination.
On a national and global scale, the Atlas Award ceremony underscored Israel's remarkable strength. Even amidst a challenging historical period, the nation has proven its capacity to thrive. While external pressures aimed to destabilize, the Israeli stock exchange broke records, the currency strengthened, and Israeli innovation continued to attract international investors and trust. This demonstrates a profound adherence to life, human dignity, and the belief in humanity's ability to think, create, and act with wisdom and courage, echoing the words of Ayn Rand and Walt Disney about visionaries who lead the way.
“Israel has significantly reduced the threats to its existence, strengthened its position as a center of creation, entrepreneurship, and the future.”
- Boaz Arad, Founder of the Atlas Award
