- AI-powered Agent Force delivers personalized coaching to farmers via WhatsApp.
- The system autonomously resolves 97% of farmer interactions, saving 90 hours of support weekly.
- Rare aims to empower 100,000 farmers and restore 300,000 hectares of farmland.
In a world where 600 million smallholder farmers produce a third of the global food supply yet struggle with climate change, Rare's Agent Force is emerging as a critical solution, leveraging AI and familiar technology to scale resilience.
Traditional one-on-one coaching for regenerative agriculture, a powerful tool for climate resilience, simply cannot reach the vast number of farmers who need it. Recognizing this critical gap, Rare developed Agent Force, an innovative platform designed to empower thousands of farmers worldwide with climate-resilient farming practices.
Agent Force distinguishes itself by delivering instant, personalized coaching directly to farmers through WhatsApp, a platform they already use daily to communicate with family and neighbors. By integrating each farmer's crop information, local weather forecasts, and historical field data stored in Salesforce, the system provides advice tailored to their exact conditions and in their preferred language. This sophisticated approach addresses the inherent complexity of diverse crops, farm profiles, and regional variations, ensuring farmers receive actionable information to adopt regenerative practices.
While highly autonomous, Agent Force also intelligently integrates human expertise. For problems requiring a nuanced touch, the system seamlessly connects farmers with a human expert. Remarkably, Agent Tierra, the AI component, already resolves over 97% of farmer interactions autonomously, translating to approximately 90 hours of technical support saved per week. Operating 24/7, the system provides real-time guidance and boasts high user satisfaction, with 100% of surveyed farmers indicating their desire to continue using it.
Rare's ambition is significant: to reach 100,000 farmers within the next two years and restore over 300,000 hectares of farmland. This initiative exemplifies the true potential of AI – a powerful partnership between humans and intelligent agents, collaboratively building a more sustainable future for agriculture and communities worldwide.
“Humans with agents building a more sustainable future together. Now, that's what AI was meant to be.”
