Showcases innovations in financial technology, including digital banking, open banking, AI in finance, and regulatory technology, focusing on customer experience and market trends.
Understand customer patterns
Detect vulnerable customers
Turn rules into advantage
Achieve financial goals
Beyond generic campaigns
Limited data, poor understanding
“The winners today are those who start early, are brave enough to focus on their existing customers, understand who they are, what their patterns are and offer them tailored products and services accordingly.”
“We see regulation always as an opportunity and not a threat.”
In an era where customer expectations for personalization are at an all-time high, financial institutions are grappling with the limitations of static marketing campaigns. Ziv Tubi, Head of UK at RiseUp, shed light on how the convergence of AI and open banking is not just an opportunity but a necessity for banks and FinTechs to truly understand and serve their customers.
Josephine Ackerman, CMO and Head of Strategy at Shufa, shared insights into the company's foundational role in Germany's data landscape and its forward-thinking approach to technological advancements and regulatory changes. Speaking at CEX Mind the Tech Berlin, Ackerman detailed how Shufa, with a century of experience, continues to evolve while maintaining its commitment to objective data and privacy.