Stop Losing Customers: Unlock Hyper-Personalized Banking with AI!

Good afternoon. I'm Amy Shapiro, Good afternoon. I'm Amy Shapiro, journalist at CEK, and we're here today journalist at CEK, and we're here today journalist at CEK, and we're here today at Mind the Tech London 2025. We're at Mind the Tech London 2025. We're at Mind the Tech London 2025. We're joined by Ziv Chubin, head of UK at Rise joined by Ziv Chubin, head of UK at Rise joined by Ziv Chubin, head of UK at Rise Up. Z, thank you so much for joining us Up. Z, thank you so much for joining us Up. Z, thank you so much for joining us today. today. today. >> Thank you, Emmy. It's a pleasure to be >> Thank you, Emmy. It's a pleasure to be >> Thank you, Emmy. It's a pleasure to be here. here. here. >> It's a pleasure to have you. So, uh to >> It's a pleasure to have you. So, uh to >> It's a pleasure to have you. So, uh to start off uh with why don't you uh can start off uh with why don't you uh can start off uh with why don't you uh can you explain to us what RiseUp is and you explain to us what RiseUp is and you explain to us what RiseUp is and what what you do there as head of UK? what what you do there as head of UK? what what you do there as head of UK? >> Absolutely. So, RiseUp is a financial

>> Absolutely. So, RiseUp is a financial >> Absolutely. So, RiseUp is a financial insights engine. Uh we work with fintex insights engine. Uh we work with fintex insights engine. Uh we work with fintex and financial institutions to deliver and financial institutions to deliver and financial institutions to deliver personalized offers to their customers personalized offers to their customers personalized offers to their customers at the right time. Uh we use a at the right time. Uh we use a at the right time. Uh we use a combination of open banking and AI to combination of open banking and AI to combination of open banking and AI to identify uh customer signals like uh identify uh customer signals like uh identify uh customer signals like uh payday or idle cash and trigger the payday or idle cash and trigger the payday or idle cash and trigger the right offer in in real time. Uh think of right offer in in real time. Uh think of right offer in in real time. Uh think of it like this. Uh someone gets paid on a it like this. Uh someone gets paid on a it like this. Uh someone gets paid on a Friday. On Monday their money is still Friday. On Monday their money is still Friday. On Monday their money is still sitting in their account. Instead of sitting in their account. Instead of sitting in their account. Instead of using a generic campaign, the bank can using a generic campaign, the bank can using a generic campaign, the bank can suggest them to move some of this amount suggest them to move some of this amount suggest them to move some of this amount into their savings or investments. into their savings or investments. into their savings or investments. >> Amazing. So, so uh one thing that is

>> Amazing. So, so uh one thing that is >> Amazing. So, so uh one thing that is being talked about today, you know, it's being talked about today, you know, it's being talked about today, you know, it's hard to have a tech conference without hard to have a tech conference without hard to have a tech conference without talking about AI. So, in the space of of talking about AI. So, in the space of of talking about AI. So, in the space of of financial institutions, how how is AI in financial institutions, how how is AI in financial institutions, how how is AI in your opinion best being adopted? your opinion best being adopted? your opinion best being adopted? >> Uh it's a great question. Um we see the >> Uh it's a great question. Um we see the >> Uh it's a great question. Um we see the combination of uh open banking and AI uh combination of uh open banking and AI uh combination of uh open banking and AI uh helpful in a few ways. Um um first of helpful in a few ways. Um um first of helpful in a few ways. Um um first of all let's talk about the challenges. So

all let's talk about the challenges. So all let's talk about the challenges. So um fintex and institutions currently um fintex and institutions currently um fintex and institutions currently face um uh the reality that they rely on face um uh the reality that they rely on face um uh the reality that they rely on static campaigns and segmentations of static campaigns and segmentations of static campaigns and segmentations of their customers because they have um their customers because they have um their customers because they have um limited data and poor understanding of limited data and poor understanding of limited data and poor understanding of their customers and who they are. Um and their customers and who they are. Um and their customers and who they are. Um and um think of it like that. Your bank may um think of it like that. Your bank may um think of it like that. Your bank may see you as a young professional based on see you as a young professional based on see you as a young professional based on your age and income, but maybe they your age and income, but maybe they your age and income, but maybe they don't know that instead of sending you don't know that instead of sending you don't know that instead of sending you credit card credit card offers like credit card credit card offers like credit card credit card offers like everyone else, they can help you with everyone else, they can help you with everyone else, they can help you with your home down payment or you may be your home down payment or you may be your home down payment or you may be paying down your debt or starting a paying down your debt or starting a paying down your debt or starting a family and they could help you in other family and they could help you in other family and they could help you in other ways. Mhm.

ways. Mhm. ways. Mhm. >> And um so this is where open banking and >> And um so this is where open banking and >> And um so this is where open banking and AI comes in is that it allows uh AI comes in is that it allows uh AI comes in is that it allows uh institutions to detect vulnerable institutions to detect vulnerable institutions to detect vulnerable customers, validate affordability customers, validate affordability customers, validate affordability and offer personalization to their and offer personalization to their and offer personalization to their customers at scale. customers at scale. customers at scale. >> You touched on one of the challenges

>> You touched on one of the challenges >> You touched on one of the challenges there. Are there any other challenges there. Are there any other challenges there. Are there any other challenges for banks or financial institutions in for banks or financial institutions in for banks or financial institutions in today's market that that you're uh that today's market that that you're uh that today's market that that you're uh that you're navigating? you're navigating? you're navigating? >> Uh yes, definitely. So um there are >> Uh yes, definitely. So um there are >> Uh yes, definitely. So um there are different forms of opportunities that uh different forms of opportunities that uh different forms of opportunities that uh are very appealing to institutions these are very appealing to institutions these are very appealing to institutions these days. They try to adhere to regulation days. They try to adhere to regulation days. They try to adhere to regulation and make sure that they protect and make sure that they protect and make sure that they protect vulnerable customers. They also look up

vulnerable customers. They also look up vulnerable customers. They also look up to new regulation that is coming that to new regulation that is coming that to new regulation that is coming that will called targeted support that uh will called targeted support that uh will called targeted support that uh will help um institutions to offer will help um institutions to offer will help um institutions to offer actual guidelines and directions to help actual guidelines and directions to help actual guidelines and directions to help their customers save more, invest more, their customers save more, invest more, their customers save more, invest more, achieve their goals. uh these are ways achieve their goals. uh these are ways achieve their goals. uh these are ways in which we help them uh to tailor their in which we help them uh to tailor their in which we help them uh to tailor their offers and offer the the right products offers and offer the the right products offers and offer the the right products to to the individual,

to to the individual, to to the individual, >> right? >> right? >> right? >> Uh so for example, if uh if a customer's >> Uh so for example, if uh if a customer's >> Uh so for example, if uh if a customer's income went up, we can detect it and the income went up, we can detect it and the income went up, we can detect it and the bank can suggest them to adjust their bank can suggest them to adjust their bank can suggest them to adjust their savings so that they can um achieve savings so that they can um achieve savings so that they can um achieve their home down payment faster. their home down payment faster. their home down payment faster. >> And what are your other tips for >> And what are your other tips for >> And what are your other tips for delivering personal offers to customers?

delivering personal offers to customers? delivering personal offers to customers? So what we're seeing is that the winners So what we're seeing is that the winners So what we're seeing is that the winners today are those who start early, are today are those who start early, are today are those who start early, are brave enough to um uh focus on their brave enough to um uh focus on their brave enough to um uh focus on their existing customers, um understand who existing customers, um understand who existing customers, um understand who they are, what their patterns are and they are, what their patterns are and they are, what their patterns are and effort and offer them tailored um effort and offer them tailored um effort and offer them tailored um products and services accordingly. Um it products and services accordingly. Um it products and services accordingly. Um it bridges the the gap between data and bridges the the gap between data and bridges the the gap between data and action. it uh result in better offers to action. it uh result in better offers to action. it uh result in better offers to customers and more um revenue growth to customers and more um revenue growth to customers and more um revenue growth to the institutions. the institutions. the institutions. >> Fabulous. So uh my final question

>> Fabulous. So uh my final question >> Fabulous. So uh my final question looking forward is what what's next for looking forward is what what's next for looking forward is what what's next for Rise Up and what can we expect to see? Rise Up and what can we expect to see? Rise Up and what can we expect to see? >> Uh these are very exciting times for us. >> Uh these are very exciting times for us. >> Uh these are very exciting times for us. Uh we're seeing increasing demand here Uh we're seeing increasing demand here Uh we're seeing increasing demand here in the UK with uh different kinds kinds in the UK with uh different kinds kinds in the UK with uh different kinds kinds of investment platforms, savings banks of investment platforms, savings banks of investment platforms, savings banks and fintex um cash back and benefits and fintex um cash back and benefits and fintex um cash back and benefits platforms. Uh we also have our first platforms. Uh we also have our first platforms. Uh we also have our first design partners in the US uh which we're design partners in the US uh which we're design partners in the US uh which we're looking into that market. It's an looking into that market. It's an looking into that market. It's an enormous opportunity uh and we try to enormous opportunity uh and we try to enormous opportunity uh and we try to help people achieve their uh build help people achieve their uh build help people achieve their uh build achieve their financial goals and build achieve their financial goals and build achieve their financial goals and build build more assets. build more assets. build more assets. >> Fabulous. Well, thank you so much Z for >> Fabulous. Well, thank you so much Z for >> Fabulous. Well, thank you so much Z for your time and I hope you enjoy the rest your time and I hope you enjoy the rest your time and I hope you enjoy the rest of your day here at Mind the Tech of your day here at Mind the Tech of your day here at Mind the Tech London. London. London. >> Thank you very much Amy.