Discover the latest advancements and experimental projects from Adobe, including Firefly Foundry and other cutting-edge AI initiatives designed to revolutionize creative processes and content generation.
Perfect ad generation!
“Image generation is a commodity now, but Project Test Kitchen isn't just about generating more designs. It's about generating something with taste and shape by real collaboration.”
“Previously, we lived in a static world where we had to recreate images to reflect different marketing trends, moods, and temporal moments. But now, with Project Concurrent, the data will do the work for you.”
At Adobe Summit 2026, Project Test Kitchen unveiled a groundbreaking approach to generative AI, transforming it from a mere image generator into an intelligent co-creator. This innovative tool promises to revolutionize how designers and teams collaborate, ensuring that AI-generated content truly reflects collective vision and brand identity.
At Adobe Summit 2026, a groundbreaking sneak peek into "Project Concurrent" unveiled a future where creative assets are no longer static. This innovative tool promises to eliminate the tedious cycle of manual updates by allowing designs to self-update in real time, directly reflecting changes in underlying data.