Nashville, TN – Motive, a leader in fleet technology, today unveiled Atlas, its groundbreaking AI-powered assistant designed to transform the daily operations of fleet leaders and drivers alike. Moving beyond simple data insights, Atlas is engineered to actively perform tasks, streamline workflows, and foster proactive management across the entire fleet ecosystem.
“It doesn't just tell you how. It does it. An atlas is what you reach for when you need to find your way. That's what this is for your team across everything they do.”
Fleet leaders, are you buried in data and short on time? Discover Atlas, Motive's revolutionary AI assistant that doesn't just provide answers, it takes action. See how this AI transforms daily operations, from proactive insights to hands-free driver support.
Every fleet leader in this room starts Every fleet leader in this room starts their day the same way. Buried in data, their day the same way. Buried in data, their day the same way. Buried in data, hunting for answers, and hoping for more hunting for answers, and hoping for more hunting for answers, and hoping for more time to act on them. On this stage last time to act on them. On this stage last time to act on them. On this stage last year, we set out to cut the time between year, we set out to cut the time between year, we set out to cut the time between question and answer by introducing
question and answer by introducing question and answer by introducing motive analytics and AI answers. motive analytics and AI answers. motive analytics and AI answers. A new way for your team to get insights A new way for your team to get insights A new way for your team to get insights from your fleet data. No queries to from your fleet data. No queries to from your fleet data. No queries to write, no analysts to ping, just ask in write, no analysts to ping, just ask in write, no analysts to ping, just ask in plain language and get the answer. plain language and get the answer. plain language and get the answer. And since then, you've been putting it And since then, you've been putting it And since then, you've been putting it to work, asking questions, pulling to work, asking questions, pulling to work, asking questions, pulling insights, moving faster than ever with insights, moving faster than ever with insights, moving faster than ever with hundreds of thousands of queries being hundreds of thousands of queries being hundreds of thousands of queries being generated. It's clearly working. generated. It's clearly working. generated. It's clearly working. But you also told us getting the answer
But you also told us getting the answer But you also told us getting the answer is just the first step. Every step in is just the first step. Every step in is just the first step. Every step in the platform needs to be just as fast. the platform needs to be just as fast. the platform needs to be just as fast. All without starting a new chat, All without starting a new chat, All without starting a new chat, changing screens, or kicking off a new changing screens, or kicking off a new changing screens, or kicking off a new workflow. workflow. workflow. So this year, we asked ourselves a So this year, we asked ourselves a So this year, we asked ourselves a different question. different question. different question. What if the conversation didn't stop at What if the conversation didn't stop at What if the conversation didn't stop at Analytics? What if the same assistant Analytics? What if the same assistant Analytics? What if the same assistant lived everywhere you work and could lived everywhere you work and could lived everywhere you work and could actually do the work with you? actually do the work with you? actually do the work with you? Meet Atlas.
Meet Atlas. Meet Atlas. Atlas is Motive's new AI powered Atlas is Motive's new AI powered Atlas is Motive's new AI powered assistant built into every part of the assistant built into every part of the assistant built into every part of the platform. It understands your fleet platform. It understands your fleet platform. It understands your fleet data, your drivers, your workflows. It data, your drivers, your workflows. It data, your drivers, your workflows. It remembers context. And when you ask it remembers context. And when you ask it remembers context. And when you ask it to do something, it doesn't just tell to do something, it doesn't just tell to do something, it doesn't just tell you how. It does it. An atlas is what you how. It does it. An atlas is what you how. It does it. An atlas is what you reach for when you need to find your you reach for when you need to find your you reach for when you need to find your way. That's what this is for your team way. That's what this is for your team way. That's what this is for your team across everything they do. across everything they do. across everything they do. It's Monday morning. You just got to It's Monday morning. You just got to It's Monday morning. You just got to your desk, coffee in hand. You know the your desk, coffee in hand. You know the your desk, coffee in hand. You know the drill. Your team's heading out and you drill. Your team's heading out and you drill. Your team's heading out and you want to make sure they have everything want to make sure they have everything want to make sure they have everything they need.
Here's how you'd start your day with Here's how you'd start your day with Atlas. First question, what do I need to Atlas. First question, what do I need to Atlas. First question, what do I need to know right now before my team rolls out know right now before my team rolls out know right now before my team rolls out this morning? And in seconds, Atlas has scanned And in seconds, Atlas has scanned safety, compliance, operations, fuel, safety, compliance, operations, fuel, safety, compliance, operations, fuel, everything, and told you exactly what everything, and told you exactly what everything, and told you exactly what matters right now. This isn't a matters right now. This isn't a matters right now. This isn't a dashboard you have to dig through. This dashboard you have to dig through. This dashboard you have to dig through. This is a morning briefing. And notice is a morning briefing. And notice is a morning briefing. And notice something. Your fuel coaching plan is something. Your fuel coaching plan is something. Your fuel coaching plan is already driving tangible results. Atlas already driving tangible results. Atlas already driving tangible results. Atlas tied it back to the program you launched tied it back to the program you launched tied it back to the program you launched last week. That's what a real assistant last week. That's what a real assistant last week. That's what a real assistant does. It remembers what you've done and does. It remembers what you've done and does. It remembers what you've done and connects it to what's happening right connects it to what's happening right connects it to what's happening right now. now. now. But this rising phone use behind the But this rising phone use behind the But this rising phone use behind the wheel is really what needs immediate wheel is really what needs immediate wheel is really what needs immediate attention. Many of you know that's the attention. Many of you know that's the attention. Many of you know that's the exactly the kind of thing a fleet exactly the kind of thing a fleet exactly the kind of thing a fleet manager might not catch until something manager might not catch until something manager might not catch until something bad happens. Atlas caught it before bad happens. Atlas caught it before bad happens. Atlas caught it before anyone else even sat down this morning. anyone else even sat down this morning. anyone else even sat down this morning. So, while Atlas can help you take action So, while Atlas can help you take action So, while Atlas can help you take action on all of the open items in your morning on all of the open items in your morning on all of the open items in your morning briefing, your biggest priority this briefing, your biggest priority this briefing, your biggest priority this morning is making sure your team knows morning is making sure your team knows morning is making sure your team knows phone use behind the wheel is not phone use behind the wheel is not phone use behind the wheel is not tolerated. tolerated. tolerated. Here's where Atlas stops telling and
Here's where Atlas stops telling and Here's where Atlas stops telling and starts doing. Let's get a personalized starts doing. Let's get a personalized starts doing. Let's get a personalized message sent out to those specific message sent out to those specific message sent out to those specific drivers before they head out today. Now, you'll notice Atlas isn't just Now, you'll notice Atlas isn't just drafting a mass blast here. It drafting a mass blast here. It drafting a mass blast here. It identified the right drivers, looked at identified the right drivers, looked at identified the right drivers, looked at each one's individual history, their each one's individual history, their each one's individual history, their event count, their safety score, and event count, their safety score, and event count, their safety score, and drafted a personalized message for each drafted a personalized message for each drafted a personalized message for each of them all in about 10 seconds. That's of them all in about 10 seconds. That's of them all in about 10 seconds. That's work that used to take the better part work that used to take the better part work that used to take the better part of your morning. of your morning. of your morning. And that's just one action. And that's just one action. And that's just one action. Atlas can do the same thing across Atlas can do the same thing across Atlas can do the same thing across expense reports, compliance workflows, expense reports, compliance workflows, expense reports, compliance workflows, bulk driver edits, any of the manual bulk driver edits, any of the manual bulk driver edits, any of the manual work that's been eating your team's work that's been eating your team's work that's been eating your team's time. time. time. So that's Atlas in the dashboard. But we
So that's Atlas in the dashboard. But we So that's Atlas in the dashboard. But we know Motive isn't the only place your know Motive isn't the only place your know Motive isn't the only place your team is utilizing AI. They're in team is utilizing AI. They're in team is utilizing AI. They're in ChatgBT, in Claude, in Copilot using ChatgBT, in Claude, in Copilot using ChatgBT, in Claude, in Copilot using more of these tools every day to get the more of these tools every day to get the more of these tools every day to get the job done. job done. job done. That's why today we're connecting Motive That's why today we're connecting Motive That's why today we're connecting Motive to all of these AI applications through to all of these AI applications through to all of these AI applications through our new MCP or model context protocol our new MCP or model context protocol our new MCP or model context protocol integration. integration. integration. Tools like chat GBT or Claude can now Tools like chat GBT or Claude can now Tools like chat GBT or Claude can now pull directly from your Motive data. Let pull directly from your Motive data. Let pull directly from your Motive data. Let me show you what this unlocks. me show you what this unlocks. me show you what this unlocks. I'm in Cloud here, but this works the I'm in Cloud here, but this works the I'm in Cloud here, but this works the same across any of your AI tools. The same across any of your AI tools. The same across any of your AI tools. The setup is simple. Just 5 minutes and setup is simple. Just 5 minutes and setup is simple. Just 5 minutes and you've got motive data at your you've got motive data at your you've got motive data at your fingertips. fingertips. fingertips. Take a situation many of you know well,
Take a situation many of you know well, Take a situation many of you know well, insurance renewal season. You're walking insurance renewal season. You're walking insurance renewal season. You're walking into renegotiations next month. With into renegotiations next month. With into renegotiations next month. With Motive, your fleet safety record has Motive, your fleet safety record has Motive, your fleet safety record has improved dramatically and your premium improved dramatically and your premium improved dramatically and your premium should reflect that. should reflect that. should reflect that. The first step of any renewal is getting The first step of any renewal is getting The first step of any renewal is getting the full picture of your current the full picture of your current the full picture of your current contract. Starting with the insurance contract. Starting with the insurance contract. Starting with the insurance correspondence sitting in your email correspondence sitting in your email correspondence sitting in your email inbox. Claude connects to your email and inbox. Claude connects to your email and inbox. Claude connects to your email and other internal tools. So in seconds other internal tools. So in seconds other internal tools. So in seconds you've got a clean summary of your you've got a clean summary of your you've got a clean summary of your contract and every exchange with your contract and every exchange with your contract and every exchange with your insurance partner. insurance partner. insurance partner. Now here's what you couldn't do before Now here's what you couldn't do before Now here's what you couldn't do before with Claude. Claude can pull the last with Claude. Claude can pull the last with Claude. Claude can pull the last year of your motive data and build a year of your motive data and build a year of your motive data and build a full renegotiation report. The result is full renegotiation report. The result is full renegotiation report. The result is one report with three sources. Your one report with three sources. Your one report with three sources. Your safety data from Motive, industry safety data from Motive, industry safety data from Motive, industry benchmarks from the open web, and benchmarks from the open web, and benchmarks from the open web, and insurance contract history from your insurance contract history from your insurance contract history from your inbox. No single source could have inbox. No single source could have inbox. No single source could have answered that on its own. together through the mode of MCP, you're together through the mode of MCP, you're walking into that renegotiation, ready walking into that renegotiation, ready walking into that renegotiation, ready to land a lower rate. to land a lower rate. to land a lower rate. One last step, you can export it as a One last step, you can export it as a One last step, you can export it as a PDF, ready to share with your team PDF, ready to share with your team PDF, ready to share with your team before renewal talk even starts. And before renewal talk even starts. And before renewal talk even starts. And insurance is just one example here. insurance is just one example here. insurance is just one example here. Complex questions that no single system Complex questions that no single system Complex questions that no single system could answer alone are now just a simple could answer alone are now just a simple could answer alone are now just a simple prompt away. prompt away. prompt away. So, so far you've seen Atlas working
So, so far you've seen Atlas working So, so far you've seen Atlas working alongside you in the Motive dashboard alongside you in the Motive dashboard alongside you in the Motive dashboard and in the AI tools that your team cares and in the AI tools that your team cares and in the AI tools that your team cares most about. But here's the thing. Atlas most about. But here's the thing. Atlas most about. But here's the thing. Atlas doesn't just live on a laptop or in a doesn't just live on a laptop or in a doesn't just live on a laptop or in a chat window. It lives in every vehicle, chat window. It lives in every vehicle, chat window. It lives in every vehicle, too. Meet Motives voice assistant too. Meet Motives voice assistant too. Meet Motives voice assistant powered for your driver. powered for your driver. powered for your driver. Same Atlas intelligence built into every Same Atlas intelligence built into every Same Atlas intelligence built into every AI dash cam plus. Let me show you what AI dash cam plus. Let me show you what AI dash cam plus. Let me show you what that looks like from the driver's seat.
that looks like from the driver's seat. that looks like from the driver's seat. Hey Atlas, it's Emily Parsons. Sign me Hey Atlas, it's Emily Parsons. Sign me Hey Atlas, it's Emily Parsons. Sign me in. in. in. >> Good morning, Emily. You're signed in. >> Good morning, Emily. You're signed in. >> Good morning, Emily. You're signed in. Ready when you are. Ready when you are. Ready when you are. >> No fumbling with a tablet, no typing in >> No fumbling with a tablet, no typing in >> No fumbling with a tablet, no typing in a pin. The driver stated her name and a pin. The driver stated her name and a pin. The driver stated her name and she's on the road. Simple, hands-free, she's on the road. Simple, hands-free, she's on the road. Simple, hands-free, and secure. and secure. and secure. Fast forward a couple hours into my Fast forward a couple hours into my Fast forward a couple hours into my route. My tank's getting low. Hey Atlas, route. My tank's getting low. Hey Atlas, route. My tank's getting low. Hey Atlas, where's the next gas station on my where's the next gas station on my where's the next gas station on my route? Based on your fuel level and route? Based on your fuel level and route? Based on your fuel level and nearby prices, I'd recommend stopping at nearby prices, I'd recommend stopping at nearby prices, I'd recommend stopping at Shifty's off exit 31A, about 4 minutes Shifty's off exit 31A, about 4 minutes Shifty's off exit 31A, about 4 minutes ahead. Pump price is $4.38 through the ahead. Pump price is $4.38 through the ahead. Pump price is $4.38 through the Motive discount network. Motive discount network. Motive discount network. >> Atlas isn't just finding the nearest gas >> Atlas isn't just finding the nearest gas >> Atlas isn't just finding the nearest gas station. It's recommending the best one station. It's recommending the best one station. It's recommending the best one for the driver through Motives's for the driver through Motives's for the driver through Motives's discount network. And that network will discount network. And that network will discount network. And that network will soon be open to every Motive customer. soon be open to every Motive customer. soon be open to every Motive customer. That means every driver on every route That means every driver on every route That means every driver on every route is automatically getting access to the is automatically getting access to the is automatically getting access to the best fuel prices available. best fuel prices available. best fuel prices available. Okay, fuel stop handled. Back on the Okay, fuel stop handled. Back on the Okay, fuel stop handled. Back on the road. Hey Atlas, how's my route looking?
road. Hey Atlas, how's my route looking? road. Hey Atlas, how's my route looking? >> Traffic just picked up on your next >> Traffic just picked up on your next >> Traffic just picked up on your next stop. Looks like you're about 15 minutes stop. Looks like you're about 15 minutes stop. Looks like you're about 15 minutes behind schedule. Want me to let dispatch behind schedule. Want me to let dispatch behind schedule. Want me to let dispatch know? know? know? >> Atlas pulled the conditions, connected >> Atlas pulled the conditions, connected >> Atlas pulled the conditions, connected them to the driver's schedule, and them to the driver's schedule, and them to the driver's schedule, and offered to act. That's not a voice offered to act. That's not a voice offered to act. That's not a voice command. That's a partner on the road. command. That's a partner on the road. command. That's a partner on the road. Hey Atlas, no need to call dispatch just Hey Atlas, no need to call dispatch just Hey Atlas, no need to call dispatch just yet, but please send them a message with yet, but please send them a message with yet, but please send them a message with my latest estimated arrival time. my latest estimated arrival time. my latest estimated arrival time. >> Message sent. Have a safe trip. I'm here >> Message sent. Have a safe trip. I'm here >> Message sent. Have a safe trip. I'm here if you need me. From your morning
if you need me. From your morning if you need me. From your morning briefing to the last mile, one briefing to the last mile, one briefing to the last mile, one intelligence in every part of your intelligence in every part of your intelligence in every part of your team's day, removing friction, cutting team's day, removing friction, cutting team's day, removing friction, cutting manual work, and transforming reactive manual work, and transforming reactive manual work, and transforming reactive workflows into proactive management. The workflows into proactive management. The workflows into proactive management. The assistant, MCP integration, and voice assistant, MCP integration, and voice assistant, MCP integration, and voice assistant will all be available later assistant will all be available later assistant will all be available later this summer. this summer. this summer. What you saw today is Atlas doing the
What you saw today is Atlas doing the What you saw today is Atlas doing the work with you. But we know the Motive work with you. But we know the Motive work with you. But we know the Motive platform never stops, even when you do. platform never stops, even when you do. platform never stops, even when you do. I'd like to welcome Sean Sanche to the I'd like to welcome Sean Sanche to the I'd like to welcome Sean Sanche to the stage to show you what happens when stage to show you what happens when stage to show you what happens when Motive automates the work for you.
Seamless AI integration
Proactive fleet insights
Automated, tailored communication
AI that does the work









