AI Just Changed Marketing FOREVER! See Adobe's Secret Weapon

So so far we've used AI to help us generate emails and some really impressive dogs as well and more. And a lot of times our folks they start with a bunch of assets that that they want to be able to build like marketing campaigns, websites, social media platforms, social media posts. >> Is that you guys? They want to do it for key audiences. So not just anybody but it could be a Gen Z, it could be Gen Alpha, it could be millennial. And so we thought what if we

could do that all faster. And introducing project asset amplify and Shivangi. Yay. >> [cheering] >> [cheering] >> Thanks Eric. Hi Eliza. Hi everyone. Most marketing teams are not short on ideas. Rather, they're short on time. In fact, 73% of their time goes in production leaving just 27% for strategy. So let's see how can this be simplified. Introducing project asset amplifier. It can transform any marketing content into a complete marketing ecosystem. Let's just see how.

Here I have a complete campaign folder for a car brand Vanto. It includes multiple product videos, images of different cars, brand assets and much more. So let's start where customers actually meet the brand, the websites. So Eliza, we have this really amazing car and we have two audiences, Gen Z and millennials. At the first look of this car, who do you think it more it more aligns with it? It's the Gen Z or the millennials? >> Well, it's going to have to be a millennial cuz Gen Z can't afford that. Uh maybe if it's like a Bitcoin situation but millennial. Based on the length of her dress. That's a great choice. >> We got to cover our knees. I'm going to feed project asset amplify the same campaign as its folder. And instead of designing from scratch, I'll add a simple prompt to create interactive website that's targeted for millennials. Yes. Yes. Now while that's generating, let me show you what it's already capable of. So here I have the Gen Z version of the

website. Being a Gen Z, I'm drawn towards bold visuals and performance front. Project asset amplify truly understood this and delivered the same. The dynamic animations, specs front, all aligns with the Gen Z energy. So are you ready to go to the millennials version? Yeah. Yeah. Let's see it.

Here's the millennials version of the website. website. >> Wow. >> Wow. Sounds like something my boomer dad would say. Got to earn it but that's >> [laughter] >> It has a completely different vibe, right? Here the focus is on what matters to them. Space, safety, performance, all are gracefully highlighted in the cards. That's great for websites but when it

comes to customers' attention, social media is where it changes the entire game. So let me ask asset amplify to generate social media content that's targeted for both the audiences, Gen Z and millennials. It doesn't just scan the files, it understands the visuals, audience psychology and the intent behind the content. Using this, it starts generating a social media kit that has all details regarding the image generation prompts, aspect ratios and much more.

And here's the Gen Z Facebook cover. It is completely filled up with that Gen Z energetic vibes. Love it. Very cool. >> Very cool. And next is a YouTube banner. Different canvas but the same story. And how can you forget about Instagram when talking about social media? Oh wow. >> Amazing. >> Amazing. Eliza, if this pops up on your Instagram feed, won't you be convinced to stop scrolling? I would stop and stare for hours. Yeah. Yeah. >> I'd be like how did it know?

Now let's move to the next one. Now this feels like a switch to the millennials version, right? >> Mhm. Because now it focus on a family as well. Right. That's my family. >> [laughter] >> It's me and my husband. The same intention shows across the Instagram grid that's targeted for millennials. It emphasizes the spacious design of the car along with the family. Why are they all in the backseat? >> [laughter] >> Is it a self-driving and you know it's not you don't you didn't make the car. It's a fake car. It's okay. >> interior. >> Yeah. Hey Dad, comes >> [laughter] >> It's a clown car. >> still. Same product, same assets, two entirely different stories. But what about millennials who have kids? Eliza, I if I'm not wrong, I think you do have kids, right? I you're not wrong. I have two kids. Yeah. So Eliza That's fine. No, that's fine. Las Vegas. So now imagine yourself with your kids walking into the Vanto dealership. Your kids are really excited to drive home in their new car. What if the brand as a

gesture could give your kids something magical? It's not a toy or a brochure but it's a personalized storybook. Oh wow. So let's ask asset amplify to generate a cartoon style children's storybook.

Now while that's generating, think about what didn't change. The assets, source material, everything remained the same. What's going to change is how the story is told. Let's wait to see how asset amplify brings our car to the bedtime routine. What have we got? Wow. Wow. >> I was really hoping for a goose or a Chinese dog incorporated into these elements. And here it is. The car has now become part of a children's storybook character. Just observe the text. It's been woven into the visuals in such a creative way. She liked to be in charge for an electric car. That's so cute. You guys reading the story?

The car has now become part of a narrative. Same assets, a completely different experience. What just took asset amplify a few minutes might take marketing team multiple days and sometimes weeks. But most importantly, we didn't just save time, we unlocked creative possibilities that didn't even exist before. That's project asset amplify. If you love the sneak, do hit the scan button. Woo. That's right. Woo. That's right. >> Thank you, Shivangi. >> [applause] >> Thank you.