The Supersonic Dream: How One Startup Defied Gravity

I want to start by saying Houston, we have a problem. In 1969, we landed on the moon for the first time and the same year we flew Concord, the faster than the speed of sound airliner. The future was supposed to be faster and better. where we're supposed to look forward to innovation in air and in space. And yet, half a century later, we can't go to the moon and we can't fly faster than the speed of sound. And not only have we lost the ability to go fast, we've lost the ability to do things even at any kind of reasonable speed. This was the Wall Street Journal just a couple weeks ago. It now takes Lockheed more than two years to build a new Patriot missile interceptor. This is crazy. This is no way to build the future and this is no way to win a war. If we look back at history, this is the Boeing 707. This is the airliner that brought us into the jet age. But if we fast forward half a century, this is the 787, their latest airliner, which by the way was launched more than 20 years ago. You can't spot the difference. It doesn't fly any faster. It doesn't make the world any more accessible. Prior to boom, the closest the America ever got to a supersonic airliner was a mockup. But I guess it's all okay because flying's really great, right? But for me personally, there is nothing

so moving as flying. Think about that experience of going down the runway, of gathering speed, rushing to hundreds of miles per hour, then climbing into the sky, having this thing that we call a bird's eye view, but it really is a human's eye view in nearperfect safety. Being able to look down at the beauty of the natural world, as well as the beauty of everything that humanity has created. We get to ride aboard the wings of Newton and the Wright brothers while taking in the creations of Edison and Rockefeller. Yet flying, which would should be one of the most inspiring experiences we could ever do, we've turned into something that most people dread. But if we look back in history, it wasn't always this way. Those first jetliners truly did double the speed of what had come before them. And was they doubled the speed of air travel, the most important changes were on the ground. Hawaii was simply not a tourist destination before the speed of the jet. It was the ability to get from the US to Honolulu in seven, eight, nine hours that turned uh Hawaii into a mainstream tourist destination. Shoes. Shoes. There's a connection even between air travel and the shoes we wear. Phil Knight, the founder of Nike, started the company in the 1960s on a chance trip to Japan when he fell in love with Japanese style running shoes. And Nike got their start importing Japanese running shoes to America. or music. Long before Spotify or Napster, music started to become global. The Beatles took the First World Tour in the late 1960s, a tour that simply would not have been practical 10 years earlier with slower airplanes. So, I'd like to invite you to imagine with me what would happen if we had another doubling of speed. What would happen if we could cross the Atlantic in three and a half hours? What would happen if Sydney were as easy to get to as Honolulu is today? What would be the Beatles, the Nikes, and the Hawaii of a supersonic age? In

my mid20s, I started to think about what it would take to bring back supersonic passenger travel. And I set a lifetime goal of breaking the sound barrier. So, like any tech nerd in my 20s, what did I do? I put a Google News alert on supersonic. And yet there was more progress in supersonic music than supersonic flying. So I started to wonder how would it be that supersonic travel could come back. The obvious thing seemed to be that it would be a private jet, a business jet made by somebody like Gulfream for the wealthiest people on the planet. But one of the fallouts of the Concord era was that we actually banned supersonic flight in the US. And since most Gulfream miles are overland in the US, there simply wasn't much of a business case without a regulatory change. And nobody in the business jet world wanted to try to change the regulations. They didn't want to build an airplane that might not be legal. What about an airliner? Wouldn't you expect Boeing to carry us forward into a supersonic age? Well, no. They're not even building new airplanes anymore, let alone innovative new airplanes. So, could a startup do this? Not all that long ago, the idea of a startup supersonic airliner seemed laughable. Uh, one of my very many failed investor pitches was in 2015 when Jeff Bezos passed on our seed round at Boom. And then he wrote in the 2015 Amazon shareholder letter about how there's certain things that only big companies can do. And he cited uh airliners as one of these. So uh an even more laughable idea was one if I could do this. Uh, I was a software engineer by training. We spent time at early Amazon. I'd founded an apps company that got acquired by Groupon. Could I do this? My knowledge about airplanes was limited to a pilot's license. I could fly a Cessna. But one of the things I learned from that time was I didn't think I could really know what I was capable of except by picking a mission that inspired me, something that I wanted to create in the world, and giving it everything I could. Only that way could I find my limits. So in

2014 we got started and it wasn't a very auspicious start. That's right. This is a supersonic airliner mockup made of cardboard plywood and seats from Office Depot. That was before YC. And by the end of YC batch, this is what Boom looked like. Now we had a cardboard mockup of our first airliner prototype. And people laughed. Who would name an airplane startup after the sound of an explosion? But we didn't let this deter us and we kept going. We started building uh our first prototype airliner uh XB1 uh which started life as baby boom. Uh we didn't know what it would really take to build a supersonic passenger plane. And so we figured the only way to learn the lessons was to go build to go build the first supersonic jet made outside of a government or military. And that was how XB1 got started. Last year, XB1 became the first independently developed jet to break the sound barrier more than a decade after founding the company. I'd like to invite you to relive that moment with me from just about a year ago in the Mojave Desert. >> 20 to 45,000. >> Historically, the human race has always wanted to [music] go faster. you are Gopher Excel to Mach 1.1. Copy. Go for Excel. Castro [music] gate. There we are. XB1 is supersonic, faster than the speed of sound. >> Congratulations to you, you made history today. today. >> Congratulations to the whole team. Super thankful for you guys. The future of supersonic travel is looking incredibly promising. It's not just about speed. It's about making the world more connected.

>> Thank you. Um I've I've come to come to believe as a startup founder, you really have to optimize for two days. The worst day and the best day. There's no such thing as a startup that doesn't have tough days. Along the way to that flight, Boom nearly failed several times. There was a moment where we got down to seven days of cash and the board told me to shut the company down. I told them, "No, we're getting through this. We just haven't found the way through yet." And we did. And because I believed that what we were creating was important, because I wanted it to exist in the world, I was able to keep going even when it seemed almost impossible. And because of that, we got to have the best day. that moment where I got to watch the team pull the airplane out of the hanger, watch the uh pilot push the throttles forward and see that we'd broken the sound barrier. This is why you have to build things that matter, things that matter not just to yourself, but to the world. Things that inspire you, things that keep you going through the inevitable ups and downs. So, XP1

accomplished some radical things. Not only did we break the sound barrier, but we did something that we didn't even think was part of the original plan, which is related to solving sonic boom. XB1 broke the sound barrier on two flights, six times through the sound barrier. Each time no audible sonic boom in the ground. We t uh actually demonstrated a principle that had been talked about for a long time called mock cutoff where if you break the sound barrier at a sufficiently high altitude and at the right speed for the current weather, the sonic boom actually makes a U-turn in the sky and never touches the ground. So it's like if a tree falls in a forest and no one's there to hear it, did it really make a sound? So, by making the sonic boom disappear entirely, we are able to put aside a question that had long plagued people talking about supersonic flight, which is how quiet is quiet enough? If there's no boom at all, there's nothing to argue about. And so it was about 24 hours from breaking the sound barrier to be invited to the West Wing and 115 days from breaking the sound barrier to uh an executive order making supersonic flight legal again in the US. [applause] Yeah. People talk about isn't it a bad idea to build in a regulated industry? Turns out you can change the regulations. And the way you do it is just by building the thing and communicating why it's okay. By demonstrating that we could have supersonic flight without a sonic boom. Everybody got excited about it. And I like to say that supersonic flight isn't red or blue. It's red, white, and blue. After the executive order, a bill dropped in the House and the Senate to make the supersonic legalization permanent. It passed the House unanimously. And just last week, it got out of the Senate Commerce Committee again with a unanimous vote. So, supersonic flight is coming back. Thank you. [applause] We were able to do many things for the first time on that airplane. First, the first privately developed supersonic jet. Previously, this had been the work of governments and militaries with enormous budgets. It was also the first supersonic jet made in America. The first humanpiloted airplane landed solely on augmented reality with no natural view of the runway. And the first supersonic air-to-air live stream filmed on an iPhone, streamed via Starlink, and of course, the most importantly, legalizing supersonic flight in the US. We did all of this with a remarkably small team. The XP1 team was just 50 incredibly committed, passionate men and women who are willing to keep going when other reasonable people would have given up. So how is it that something that

used to take billions of dollars and thousands of people was suddenly done by a small team with a comparatively small budget? The key thing is to make hardware development look more like software development to reduce the cost of iteration both in the world of bits and in the world of atoms. So what does that look like? If you're coming at this from a software perspective, I think we all know that great software is modular. If you change something in this pit of code over here, it shouldn't change something in the behavior of this code over here. Not if it's welldesigned. But great airplanes are incredibly integrated and everything affects everything else. uh the the best airplane design is interplay of propulsion, of aerodynamics, of structures, of all kinds of optimizations, how you fit the systems into it. And if we do something like add another row of passenger seats, it makes the fuselage heavier, the engines have to get more powerful, the wings have to get redesigned, everything changes. And so classically, these pace of iteration for complex integrated hardware has been very slow. Imagine a whole bunch of engineering specialists each working in an Excel spreadsheet on their own discipline and then handing off the results of analysis from one engineer to another. So iteration would take very large teams enormous amounts of time and eventually you'd have to just say good enough it's time to move on and actually build. Uh but instead we took a different approach. We said all of this engineering that historically exists in spreadsheets really should exist in software. The spreadsheet engineering is like it's like baby software. It's really code, but it's getting treated like a secondass citizen with no automated integration, no automated testing, no continuous integration, none of that stuff. So, we said, let's fix it. And we built a system called Makeboom. And Makeboom lets you literally define an airplane in a configuration file and then you could run a script that does a whole aircraft simulation. And in just a few minutes, you could have a good idea of how well your design performed, how far could it fly, what would its fuel burn be, uh how many passengers could it carry, what would the trade-offs be? And this would allow us not just to evaluate design ideas. It would allow us to go do studies of what airplane we should build out of the infinitely many conceivable supersonic jets, what is the correct one to build? How do we get to product market fit? You can't get to product market fit on a supersonic jet by building it and seeing if anybody likes it. You have to analyze very carefully the art of the possible and also what will maximize the market opportunity. And by being able to understand the universe of conceivably buildable airplanes digitally, we're able to narrow in on the one that we would actually want to go build. We're also taking the same approach to how we design uh our engines, which we're now building for the first time. And we built a tool called Bladeunner. And Bladeunner allows us with really just a couple engineers to change a blade design in real time and see exactly how it's going to behave structurally and aerodynamically. This reduces literally to real time a process that previously would have taken dozens of engineers many months. So investing in iteration in the world of bits is very important. And with thanks to AI, the cost of software development is dropping. And it's now possible to have many more uh uh software tools than previously would have been possible to build. But you

also have to iterate in the world of atoms. And one of the most important things we discovered along the way is it's extremely difficult to iterate with outside suppliers, particularly outside suppliers in aerospace, which are let's just say I have no kind words for them. So we chose to build our own machine shop. And now we can go from a digitally designed engine part to a prototype part in about 24 hours. This is a uh this is our R&D shop in Denver. This is a room that does not exist at GE or Rolls-Royce or Boeing or any other large aerospace company. So, our engineers are able to work handinhand with our manufacturing technicians and we're able to go from design idea to part in hours and then iterate much faster than is otherwise possible. We're also vertically integrating our own test assets. We're building our own engine stand about half an hour from where the engineers and the manufacturing facility exists. This means that when we've got something ready to test, we can test whenever we want. We don't have to reserve time in someone else's test cell and wait for that slot. So what happens next? As we're scaling up from XB1, the test airplane to Overture, the passenger airliner that we all get to fly on, we have to go big. Uh we're taking our vertically integrated manufacturing and building a superactory that will allow us to build engines and ultimately airplanes at scale. This is what it will look like uh when it's complete in just a few months. And this is what it's been like over the last few months. In January, uh, this was an empty building, uh, with a lease that we had just signed. And now, six months later, the first machines are going in. And in just a couple weeks, we're making our first production engine parts. Along the way, we solved what was the other hard problem with building a supersonic airliner, which is how do you finance the development? uh when you're building something that you know is going to take billions of dollars in R&D capital and when it's impossible to predict exactly how much capital it will take or exactly how long it will take it's very very difficult to raise financing and but we discovered along the way that because we had made a choice to vertically integrate our own propulsion we were able to take the engine that we were building for supersonic flight and sell it separately on the ground as a natural gas power turbine and that's what we call superpower this This is a supersonic engine adapted for ground power generation that can ship without the rest of the airplane, thereby generating the test data, the learnings, the reliability, and also the capital that we need to go big. The first superpower turbines under construction right now and goes to the first customer in less than 12 months. So, let's take a step back and think

about why we're doing this. I think it's important to create things that we want to exist in the world and I think it's important to create things that inspire other creators. Because of that, we chose to live stream XP1's supersonic flight. This was the first supersonic installation of Starlink, the first supersonic air-to-air live stream. And when we turned that stream on, millions of people around the world tuned in. And some of my favorite shots were from classrooms around the country where kids who were otherwise not tuned in to aviation or to science uh tuned in and some of them stood up and some of them jumped up and down. In one of those classrooms somewhere in the world is the next chief engineer of another supersonic jet. I just haven't gotten to meet him or her yet. >> We think it's important to do that inspiration and so we build in public. The best way to follow along is to follow me or follow the company on X. And now we have uh actually quite a bit of time uh for Q&A. So I'd love to make this interactive. I'd love to make this a conversation. uh and uh you know if you can send your question to the Y combinator agent uh they are filtering them backstage and uh we'll uh we'll pop them up here and we'll talk about them. So uh what is something widely believed in tech that's just not true? Boy, uh lots of things. Uh but there was one false belief that almost stopped me from founding Boom. uh just you you tend to get told that every technology gets created kind of at the earliest moment of history that it that it could be and if you're therefore if your idea is any good and nobody else is working on it there's probably something wrong with the idea and maybe there's something wrong with you and what this uh and then investors ask you the question why now and so all of this kind of compounds to uh a whole bunch of founders running at a relatively small base of ideas that are only recently possible. This is why we've got an explosion of AI companies now and why a little while ago we had an explosion of like photo sharing apps. Uh but it's not true. There are many many unsolved problems in the world, many great ideas hiding in plain sight that were actually solvable that could have been multi-billion or multi-t trillion dollar businesses a while ago, but nobody's building them and not for any reason other than nobody went and did it. The technology for supersonic flight existed actually a long time before boom was founded. Technologically the company could have been created 10 years earlier but nobody started it. Uh the law of large numbers you might think applies to startups just doesn't. The world is a smaller place than we're told. Um so I I deeply believe that you should pick a problem that you want to go solve in the world and don't worry too much uh about the answer to why now. Uh the answer to why now can be because I started now. Okay. Uh is it possible for America to

actually compete with China on manufacturing at scale? Yes, absolutely. Um the uh but we have to do it smartly. Uh it it won't work to try to repatriate uh the the manufacturing that left the US. Um that's a uh you you don't you don't beat China at its own game. What you do is invent the future, invent the next wave of manufacturing uh and build that here. And uh and I I can give you some examples of that. So uh one of the ways that that China hollowed out American manufacturing was by kind of hoovering up the tool and die industry and uh which used to be big in the US. And by so if for any of you are not hardware people uh one of the things you need to understand about building hardware is uh you have to make custom precision molds, tools and fixtures to create your precise parts. And uh you know so for example uh for a a um a carbon fiber wing uh there is a mold the size of the wing uh the contour of the wing in which you lay up layers and layers of carbon fiber fabric and then cure in that mold to make your make your wing. uh or for metallic parts uh you might have stainless steel tools in which you injection mold or make wax masters that then go through some other complex process. And the the downside of all this this tooling uh a couple fold one is because so much manufacturing went to China the tool and die industry in the US basically died and it's very very hard to find tool and die engineers in the US. Um, but if you throw a baseball in China, you'll hit one. So, uh, a lot of what we're doing at Boom is trying to figure how to get rid of the tooling entirely. Uh, for example, for our turbine blades, we're working in an all digital manufacturing process that will let us go in 24 hours from a digital design to the most advanced turbine blade in the world with absolutely no tooling. And that example matters because this is, I think, how we win versus China. We don't win uh in a game where the most labor is what matters. We don't win in a game where having the tool and die industry is what really matters. Uh we need to invent the next generation of manufacturing scale that here because what America is still best at is invention and freedom and innovation. Okay.

Okay. Uh in what ways has AI made building in the physical world easier? Uh what things remain really hard? Um the the first thing I think we've seen is that the AI has dramatically reduced the cost of software development and uh and what that means is that we can have uh custom engineering tools that otherwise would have been unaffordable to create. Uh I was lucky to start my career at uh at Amazon uh in uh 2001 when my my family thought it was a bookstore. And uh one of the things that was I think great about Amazon culture is they built their own business software to run their own business. Um like the personalization algorithms that powered the recommendations on the websites, the things that powered people who bought this item also bought all of that was in-house software. The back-end software was also completely uh uh custom that the things that would power the warehouses and the delivery trucks etc. And uh and I think that is a part of why Amazon was able to be so uh to be the winner in e-commerce is that they had software that fit the business operation like a glove. But to do that in the early 2000s required scale. That much software couldn't have been created by a small company with a small operation. And what AI does is reduce the cost of building custom software which I think allows more businesses to have software that fits them perfectly. And uh one of the things that's you know traditionally inefficient about custom software or really software at all is the people building the software the people using the software uh are in two different companies and two different organizations and they don't necessarily understand each other very well but AI allows uh uh anybody who is a user to become a tool builder and I think that's a that's a really really big deal and so that's I think that's what uh AI has already made better about building the physical world. Uh, I think what's left is we don't really have great physical world AI yet. Like programming a CNC machine is still an incredibly manual task. And despite lots of pitches about AI for uh uh industrial automation, we haven't yet seen much that works, but I think that's going to come. Okay. Uh what do I look for when uh when when hiring people? Um this is uh this is one of for me this has been one of the most difficult things to to really learn and to get right uh is building the team and in particular at boom you the last company uh entrepreneur founded that went on to build a commercial airliner was Douglas aircraft in 1921. So this this is an industry that has not had startups for an incredibly long time. uh and it has only kind of big companies, Boeing, Lockheed, etc. that are really terrible cultures. And uh and and so we we often found that we had this tension between being able to hire people who are technically competent uh who are good culture fits and who are really experienced and uh and so what I what I found is that uh when looking for you know to to really value early career talent uh people who are young, ambitious, smart who have not yet been destroyed by working at one of the legacy big aerospace companies. um value people who are hands-on, who've gone out into the world and built smart, gets things done, optimistic. Uh at at senior levels, it gets even harder. And uh that's one of the reasons why when you're building a company, if you can manage to promote from within, people that you have been grown up in your own culture, that is uh much much better. Um okay. Uh what are some products that Boomer uh wished existed? Uh from from a boom perspective um you know actually delivering on physical AI for manufacturing would be huge. Uh like imagine a large format uh uh manufacturing capability that could go from a CAD design uh to an automatically QA part with one machine without a programmer. That would be incredible. Uh there's no reason to believe that's impossible. It just hasn't been uh just hasn't been created yet. Uh for an early hardware startup in a

regulatory gray zone, do you engage regulators before deploying or deploy first and legitimatize after? How do we make that call with Boom? I I don't think this is one-sizefits-all. I think this is very contextual what you should do, you know. So, for example, at in building Uber, uh Travis basically ignored the regulators and built his service anyway, built a fan base of customers who that he could use against the regulators that were trying to shut him down. And uh I I don't I think if uh Uber had tried to befriend the regulators first, uh it just it just wouldn't have worked. And and one of those reasons is that there was an active opponent, right? like the the entrenched TR uh uh taxi industry was using the regulators to block their competition. By the way, this is the pattern in a lot of regulation. It doesn't come from like some well-meaning person trying to keep the public safe. It comes from some entrenched, frankly, lazy interest that doesn't want to have to compete and runs to DC or runs to the local regulator and tries to use the power of government to shut their competition down. I think this is deeply unethical, but it happens all the time. And so, uh, so if you can do what Travis did and go launch your product and have your customers be your ally, I think that can work great. That was never going to work in aviation. And, uh, uh, on the other hand, we didn't really have an entrenched enemy. Uh, Boeing has plenty of its own self-inflicted problems. Uh, they thought boom was kind of cute, would probably never succeed. Uh, so it turns that we were flying under the radar. And in that context and also building a product that was safety critical, it made a lot of sense. uh to engage regulatory early. So uh when we started the company, started building XB1, uh I went to the FAA, I told them what we were doing, why we were doing it, why we thought it mattered, and we asked them to help us. Uh we asked them for feedback. We said, "Hey, come anytime you want see anything you want to see. Uh if you see us doing something we could do better, please tell us. Uh we're going to show you our plans before they're finalized so you can give us feedback and we want to listen." And so what we found was that the approvals process for XB1 that even for an R&D airplane could stretch on for months uh actually happened in 90 minutes uh from when we said we think we're ready to fly and FAA said here's the paperwork we agree. Uh we got the first ever permit for flying a civil supersonic airplane supersonic even before the airplane had flown for the first time. Why? We engaged early. We made the regulators part of the team and we worked together. We made it boom plus FAA versus the problem, not Boom versus FAA. Um, what's the best piece of advice I ever received? Um,

I think about uh I think about what Steve Jobs talked about in his Stanford's commencements address, which I assume many of you have seen. Uh, but if not, you should watch it. If you've watched it, go watch it again. and he talks about what it takes to do great work and how it's important if you're going to do great work to work on something you love and the importance of not compromising on that and holding out to find that thing that you really want to go build that you really want to go do because that's the only way to build something great and I think this also hearkens back to the earlier question about what do we look for in people one of the most important thing to look for in people are those who actually care is you can teach skills you can teach knowledge you can learn any kind of engineering But the one thing I've never been able to teach somebody else is to care when they just didn't care. And that is an important thing to look for in your partners personally, professionally, and your employees, people who care. What's the worst piece of advice I've received and why? Uh the worst piece of ad So my mom, hi mom. Uh my mom told me not to start boom. And you know what she said was, "Shouldn't you work on something you know something about?" And this is this is common well-meaning advice, right? Uh you know, when I started my first company, I had uh I I figured I knew e-commerce from my time at Amazon. I been at one of the very first mobile app companies. So, I thought I knew mobile. So, I thought I should work on mobile e-commerce because my resume said that's where I would have expertise. And yeah, so I actually knew how to do mobile e-commerce, but I had no idea what mobile e-commerce should be. And I actually didn't really give a about anything we were building. And so although I cranked out, you know, high quality apps, I wasn't having a good time and I had no product vision. So I think the worst advice is like work on what you know. Uh what you know can be changed. Particularly in a world where you everyone has personalized AI tutors. Anybody with passion and dedication can learn new knowledge and learn new skills. But what you can't change easily is what you love. Knowledge is changeable. passion is not and there never has there been uh uh uh more reason to work on what you love. Okay. Um it took Boom about 10 years just to break the sound barrier. Yeah. Oof. Uh how do you convince investors to give a deep tech company enough runway to survive that long before there's a real payoff? Uh so I don't recommend following in our footsteps in this regard. Uh boom nearly died uh many times. uh it took a lot more time and a lot more money uh even to get to a real proof of concept than than I expected. And so uh two things one one is I mean in with the benefit of hindsight we were very early to deep tech uh and we should uh had we known on day one what I think the whole community knows today it wouldn't have taken five years it would have taken more like two or three and it would have been much easier and so if I say okay what are the what are the specific lessons uh behind that part of it is about iteration and the most important iteration in hardware by the way is to integrate iterate at the product level uh we bit off an extremely challenging prototype challenge in XP1. What we should have planned is something simpler and easier that that would give us multiple shots on goal is that is how you discover not only have you gotten engineering decisions wrong, maybe you've gotten requirement decisions wrong. And if you do that, you can iterate faster. You can get to proof points faster. And the fundraising challenge that Boom had is not one you'll have. So, I guess I recommend um uh I I recommend not following in our footsteps in that that regard. Um, okay. Uh, what would I work on if I was 20? Um, I I I think founders should work on the most uh exciting thing uh that they can imagine themselves doing with a stretch wherever they are in life. So if you're 20, uh if you have a startup that is like calling you um that that you think about day or night, maybe you're not even sure whether you can pull it off, but if you're in that state, you should go build that thing. Um and if you don't have that, you should go uh work with the best people you can find solving the problem they're working on that you're most excited about solving. The magic happens early in your career when you find an intersection of uh what you love doing that you can become really good at that matters to the organization uh around you. When you hit all three of those, your career goes vertical. At early Amazon, I was lucky to get to work on something uh that Jeff Bezos cared about that mattered to Amazon. So there I was, I was like 23, 24. I had a $300 million P&L with a project that one of the world's greatest entrepreneurs cared about. So when I screwed up, I had the most like significant people at Amazon telling me how I screwed up and trying to help me not fail. Those are the kinds of things that are game-changing experiences to have early in your career. So go work with great people uh on a problem you care about that matters to the organization you're in. And if it's a startup that you want to go create, that you love that you can't get out of your system, then don't wait, just go start it. Okay? uh on paper uh uh you didn't have the credentials to start boom but you did it anyway. Where did that self-belief come from? Can it be cultivated? Um truth be told, I didn't have the self-belief on day one. Uh I had nowhere close to the resume to build a supersonic airliner. Uh when I told my friends I was thinking about it, I could just watch their eyes roll back and the oxygen [snorts] would left the room. One friend told me like, "Call me back when you got something less pie in the sky. Um, but I started thinking about uh the founders that I admired the most, the Steve Jobs's, the Bill Gates, and I think in particular about something that Bill said in the 1970s. Bill said his goal for Microsoft was to put a personal computer in every home and on every desk running Microsoft software. And this was at a time where personal computers mostly didn't exist. And not only does he want to make them exist, he's going to put them everywhere and he's going to own the market. And of course, Microsoft did that and then some. But you know what was it like to be Bill on that day? Nobody comes down and taps you on the shoulder and says, "By the way, you're the one out of all the billions of people that could have done this incredible thing. Like you're the one that's actually to do it. So like here's the confidence. Go." Like that. Like that conversation never happens. No one gives you that permission. And a thing I came to believe was that uh the only way to know what I was capable of was to pick something that I'd work really hard at and give it everything I got and to stop worrying about whether I could do it and to put all my mental energy on a how to do it. H and so the self-belief actually came uh late, you know, and there's still some days I get up and think, "Oh man, this is hard. Can I pull this off?" Uh I think that kind of self-doubt is is normal. you have to put it aside, do it anyway, and become the person you need to become to succeed at um uh what you've set out to do. Uh okay. What did I learn from working

at Amazon in the early days? Uh and any lessons from from Bezos? Um I have I have an enormous enormous respect for Jeff and I was very lucky to get to work with him even a little bit uh when I was young. Uh I think one of the things that that Amazon did really well that is difficult to do together is is to think uh very long range while having incredible operating discipline in the moment. Uh so Jeff liked to make kind of seven-year business plans. Uh and because of that he would tackle things that um uh seemed bizarre to much of the rest of the world. Uh he was laughed at internally and laughed at by his board when he launched Amazon Web Services. who was laughed at by the world for e-commerce and yet both of those stories ended really well. Uh I think you can tell a lot of a character of a company uh particularly a public company by its its quarterly behavior and uh you know when it got to the end of a quarter uh Amazon would never like massage you know their choices to try and make earnings look good that quarter. They just take the long-term cash flow decisions and yet at the same time there was incredible operating discipline. There were goals, operational excellence, focus on the here and now. I think doing those two things together, uh, a vision that exists long range and the operational excellence day-to-day, that's unusual. It's rare. Uh, but, uh, this is what great companies, uh, are made of. Um, Um, you taught yourself the fundamentals of aerospace engineering. Uh, do I have any advice about how to teach yourself hard things? Uh I think it's important to know the difference between uh knowing enough to pass a test and really understanding something. And at least for me going through school, you know, I got mostly good grades. Uh but I didn't understand half of what I was actually doing. Uh not not really deep down, not first principles. Uh but uh as I was learning aerospace engineering, you I bought textbooks. I went back and I did remedial Khan Academy physics and calculus because I hadn't had any since high school. I was doing the problem sets and I uh I I started making a list that I called my confusion list which is my list of things I didn't think I really understood even if I could answer the question uh on a test or answer the question plausibly. And uh my goal was every week to take one thing off the confusion list. It turns out that was wildly optimistic. the confusion list grew without bound uh because I was always finding things that I wish I understood completely that I just didn't understand yet. But what it created in myself is a a mental awareness of that difference between I really get this and I'm kind of waving my hands and uh and so that that self-awareness I think really matters. Uh because when there's a thing that you don't know yet that you need to know, you can stay on it and do whatever it takes cognitively until you have that internal sense of uh uh of clarity of not being confused. Um let's see. There's a lot of uncertainty

about what jobs will look like as AI develops. Uh do you have advice to early career technical people about what skills to learn? Um, I think all this AI dumerism is like deeply wrong and confused. So my my biggest piece of advice is don't worry about it. Just go do useful things. And um you as an example like this notion that software engineering is dead. I just don't buy it. At boom we need far more software engineers in a postAI world than we need in a pre-AI world. Why? Because the cost of software development has dropped. anybody including hardware engineers can now become a coder and we need software engineers to make sure the architectures are right and make sense and are coherent. Uh so our need for software engineers has actually gone up as the cost of software engineering has gone down. Uh so the the thing that you know again I think let's go back and think about uh you know what what really matters from first principles what will be true over a long period of time. uh the the being able to discover what's useful in the world and go learn how to do it and go create something that's real working with other people uh being multi-disiplinary like one of the reasons I went to Amazon early in my career is I knew that I'd be able to work on software for marketing and I didn't know jack about marketing and I wanted to learn it uh and so finding a way to kind of see things from multiple perspectives matters but mostly go find something you want to create and go create it um and uh I I I don't don't worry too much about being repled Um, in software, young builders have an edge. In hardware, experience seems to win. High barriers, deep expertise required. Uh, how does a young engineer break in and actually stand out? I don't believe the premise of the question. Uh, this this like in hardware, uh, experience wins. This is one of these lies told by old people at big dumb companies, and it's just not true. And by the way, all those people suck. Uh, so don't worry about it. uh go build real things, go have hobbies. Like if you're into airplanes, do RC model airplanes. Um and uh and you know, and learn not just how to design things, but learn how to actually make them. And and the barriers are not actually that high. You can just go do this stuff. Um so, uh don't try to become a deep expert. The moment you become an expert, what you're steeped in is the past and then you're completely useless. Uh so um and you don't listen to all the people that tell you you need ages and ages of experience. There is one thing about experience that matters though. Um and and a rule we have developed a rule about this at Boom. It is totally okay for a young engineer to do something they've never done before just the way it's okay for them to do something that nobody has ever done before. But uh but if somebody has done it before in the world, uh our rule is you have to go find one of those people, call them, and ask them your advice. And you don't have to take it. You just have to hear it. And uh I find it's very rare that there are uh experienced accomplished people that aren't willing to take that call in some form of passion um and to give you that give you that advice. So so go seek that wisdom where it's out there, but don't listen to it too much and uh just go build. Uh do I recommend starting a company or working at a company early in your career? Uh I don't think this is a one-sizefits-all. Uh, I think the moment you have a startup that you desperately want to start, a thing that you want to go create, even if you're not sure how to do it, even if you worry you might fail, uh, but you can't get that idea out of your head, I think at that point you should go start it. Uh, and don't wait. And the world is full of examples of great companies that were started by young people. Uh, the world is also full of great companies that were started a little bit later in life. Um, I started Boom when I was 33. Uh, I started my first company in my parents' basement in high school. Uh, an internet service provider that I basically started because I wanted to get a better internet connection and I needed a way to finance it and starting an ISP was the way to do it. Um, right out of college, I didn't really know what startup I wanted to start and so I went to work at Amazon and got some great experience there. So, I don't think this is an any sizefits-all. Uh, and don't start a company just to start a company. Uh, that's a good uh recipe for misery. And the the worst the worst thing you can do is start a company that you don't love and then get stuck. And uh this sounds like a champagne problem, but it's actually pretty bad. And I know I know like successful founders that have had this problem who are running like successful companies that they actually don't love, but they feel the debt of responsibility to their employees and their investors. And it's very hard to replace a founder CEO. So now they're like trapped. So start a company, but only if one only if it's a company you want to keep. Okay. Uh, it says we've got time for three more questions. Um, okay. Do uh do founders need to move to San Francisco? Uh, no. This founder moved from San Francisco to start Boom. uh you know we we uh we I left San Francisco and moved to Denver uh to put boom uh to put boom there because it it did not seem feasible to build uh uh in the physical world affordably uh at scale in the Bay Area. Uh that said, I do think there's enormous benefit in uh being surrounded by other ambitious people and there is there is no ecosystem uh uh better than that than what exists you know here in San Francisco. So unless there let me put it this way uh unless there is a specific reason why the the uh you should not be in an ecosystem you should be in an ecosystem like think San Francisco uh LA Austin uh be around other people that will inspire you. Um what would I look for in a freshman or sophomore in college who doesn't have work experience yet? Um side projects. Uh when I was something like 15, uh I got my first real software job at what was probably the only software company in Cincinnati where I grew up. Uh I think because I did okay in an interview and I'd built some things on the side and they felt like they just kind of had to give me a chance. And uh at at Boom, we will um we will hire people early career uh with no work experience, but they have to have done something else that demonstrates having been extraordinary. So So if if you want, for example, to come work at Boom uh go to boomupet.com/careers and there is a there's a job opening. It's called your dream job and it's basically go create whatever you want to go do. But in in in doing that, you have to tell us something extraordinary about yourself, something that makes you really stand out. And uh if you don't have work experience yet, uh just show the most impressive thing that you've built on the side and show it with pictures. And that's how you can bootstrap yourself. And I I find this is true of a lot of good good people. They they find a way to do things at abnormally young ages. And you so this notion of like, oh, you have to be like a junior in college to get an internship. Nope. That's bologn. Uh, all the best people have gotten internships way earlier than that and you can do it, too. Um, okay. Does work life balance matter? Uh, I think, um, I believe in work life harmony like this this notion that like there's like life and work and there's somehow an opposition uh doesn't doesn't make any doesn't make any sense to me. If you have meaningful work, it is a big part of your life and the meaning of your life. And you know, I I believe we spend so much of our, you know, so much of our energy doing our work that we should find work that we love that that is meaningful that is not just punching in and punching out. Um, and I've I' I've never um I've I've never found that when there was one more thing I wanted to like add to my life that I couldn't find a way to do it. when I when I started Boom um I had three kids under the age of two and uh and you know it wasn't easy but I but I but I made it work and uh you can have a family and be a good dad and be a good CEO too. Uh it's not easy but it can be figured out and uh in fact I find that like doing you know being being a parent and being a good CEO is very synergistic. Sometimes I take a parenting lesson and uh uh and bring it uh bring it to work and find it's the exact same leadership lesson at the office that was part of help me with the kids. So it crosspollinates all the time. Just do things in your life that you love. Don't let detritus into your life. Uh don't let things that are not meaningful soak up your time and energy and passion. Okay, we are done. All right. Well, thank you all very much uh for coming. And if I leave you with just one thing, go build something you love. Go build something that should exist in the world. Leave this planet better than you found it. Thank you all very much.