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SAP Unveils Groundbreaking Physical AI: Robots Take On Complex Business Processes at TechEd 2025

Philipp HerzigChief Technology Officer, SAP
SAPRoboticsArtificial IntelligenceWarehouse ManagementTechEd

At SAP TechEd 2025, SAP showcased a revolutionary Physical AI demonstration, illustrating how intelligent software can empower humanoid robots to execute intricate business processes, from urgent deliveries to quality control, with unprecedented efficiency.

The demonstration began by presenting a common warehouse manager's task, traditionally handled manually. However, SAP's innovative approach introduced Juul, an AI system, which swiftly delegated an urgent customer delivery and associated picking tasks to a Unit G1 humanoid robot stationed at the experience center. This seamless handoff from intelligent software to physical automation marks a significant leap in enterprise resource planning.

Key Moment
Robots fix problems!

The robot's capabilities extended beyond simple task execution. During the picking process, the Unit G1 robot autonomously identified a missing branding label on a box. Guided by Juul, the robot then resolved the issue according to predefined processes, placing the defective item into a quality bin and proceeding to pick a compliant item. This real-time problem-solving ability underscores the potential for Physical AI to enhance operational resilience and quality assurance within supply chains.

Key Moment
Robot delivery!

The session culminated in an engaging interaction with the Unit G1 robot, which even offered a humorous take on its new role, stating it enjoyed it "way better than my last gig waiting for firmware updates in a dark lab." The demonstration concluded with a viral selfie moment, emphasizing the human-centric design and the exciting future of collaborative automation. This showcase at TechEd 2025 firmly positions SAP at the forefront of integrating AI and robotics into core business operations, promising a future where intelligent machines work hand-in-hand with human teams.

Key Moment
Robot selfie time!

Isn't this phenomenal? A business process executed by a robot.

- Philipp Herzig, Chief Technology Officer, SAP

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