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SAP Unleashes AI-Powered Data Product Studio to Revolutionize Business Decisions

Sabrina PfefferDemo Expert, SAP
SAP TechEd 2025Data Product StudioAI Co-pilotSales ForecastingSAP HANA CloudRapid OneIntelligent Enterprise

At SAP TechEd 2025, a groundbreaking demonstration showcased how the SAP Business Data Cloud, featuring the Data Product Studio and AI co-pilot Juul, empowers organizations to transform raw data into precise, actionable sales forecasts, driving intelligent decision-making across the enterprise.

The session opened with a common business challenge: a sales manager's concern about the upcoming year's pipeline. Leveraging Juul, SAP's intuitive AI co-pilot, the manager swiftly accessed a revenue pipeline application, immediately identifying a high volume of open sales inquiries. The critical next step was prioritization, a task seamlessly delegated to a data analyst via Juul, initiating a workflow designed to predict which inquiries were most likely to close.

Key Moment
AI for data discovery

The demonstration then shifted to the data analyst's perspective, illustrating the power of the SAP Business Data Cloud cockpit. Here, the analyst effortlessly connected data from disparate sources, including S4 HANA, BW for HANA, Snowflake, and ECC, to construct a semantically rich data fabric. Juul played a pivotal role, recommending relevant data products and facilitating the creation of a new, derived data product within the Data Product Studio. This studio proved instrumental in unifying diverse datasets, establishing crucial relationships, and preparing an AI-ready data product with robust governance.

Key Moment
All data, one studio

The journey continued with the database developer, who received the semantically rich data product via zero-copy sharing to SAP HANA Cloud. This integration enabled the powerful SAP Rapid One, part of SAP's AI Foundation, to forecast sales inquiry closure likelihood. A standout feature of SAP Rapid One is its foundation model's versatility, requiring no manual parameter selection or pre-training. This allows developers to generate accurate predictions with minimal effort, staying within their preferred tools and domains.

Key Moment
No pre-training AI

Finally, the AI-powered predictions were delivered back to the sales manager through Juul, providing immediate access to the top five sales inquiries most likely to close. This end-to-end demonstration underscored how SAP Business Data Cloud, SAP HANA Cloud, and Juul collectively enable businesses to move faster, make smarter decisions, and lead with intelligence, transforming complex data challenges into clear, actionable insights for the next era of business.

Key Moment
Actionable sales insights

From data integration to AI powered predictions, SAP business data cloud, SAP HANA cloud and Juul enable you to move faster, make smarter decisions and lead your business into the next era of intelligent decision-making.

- Sabrina Pfeffer, Demo Expert, SAP

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