Gaming Industry & Monetization
Explores trends and challenges within the gaming industry, with a particular emphasis on mobile gaming, game development, and effective monetization strategies and player retention.
Viral Moments
11
Bridging the gender gap
Battle Pass Burnout
Broken Core Loop
1500+ members strong
Role models matter
Midcore Revenue Up
Connecting underrepresented voices
New Gaming Category
Israel's Talent Advantage
High UA Costs
15+ years experience!
Key Quotes
2
“Basically the pie may get bigger, but now it's harder than ever to take a bite out of it.”
“You have to see it to be it.”
Chapters
18
Articles
2
At the Calculus Gaming Conference 2025, Matan Fettman, CEO of Hoopo Studios, unveiled a compelling vision for the future of mobile gaming: "hybrid core." This innovative approach seeks to address critical challenges facing the industry, from escalating user acquisition costs to widespread player burnout from repetitive monetization mechanics.
Neta Friedlander, co-founder of Women in Gaming in Israel, shares her journey from a seasoned marketing professional to a fervent advocate for gender equality in the gaming industry. At the Calculus Gaming Conference 2025, Friedlander elaborated on the origins and ambitious goals of her organization, emphasizing the critical role of community and visible role models in fostering a more inclusive environment.
