You WON'T Believe How This Woman is Changing Gaming Forever!

a bit about yourself? a bit about yourself? >> Well, um, thank you for asking. Uh so >> Well, um, thank you for asking. Uh so >> Well, um, thank you for asking. Uh so after uh 15 over 15 years in marketing after uh 15 over 15 years in marketing after uh 15 over 15 years in marketing uh especially in the gaming and the uh especially in the gaming and the uh especially in the gaming and the fintech business um on the past couple fintech business um on the past couple fintech business um on the past couple of years I've set out uh on my own and I of years I've set out uh on my own and I of years I've set out uh on my own and I worked mostly as a marketing adviser, worked mostly as a marketing adviser, worked mostly as a marketing adviser, content strategist and professional content strategist and professional content strategist and professional writer. I think I was able to pinpoint writer. I think I was able to pinpoint writer. I think I was able to pinpoint the things that I love most about the things that I love most about the things that I love most about marketing and about my previous roles marketing and about my previous roles marketing and about my previous roles and now I do it again for corporates for and now I do it again for corporates for and now I do it again for corporates for startups and I think that one of the startups and I think that one of the startups and I think that one of the most important thing is that it leaves most important thing is that it leaves most important thing is that it leaves me enough time to do the things that I me enough time to do the things that I me enough time to do the things that I really believe in and um a little bit really believe in and um a little bit really believe in and um a little bit more of a volunteer work. One of the more of a volunteer work. One of the more of a volunteer work. One of the things and one of the things that we're things and one of the things that we're things and one of the things that we're here to talk about is of course women in here to talk about is of course women in here to talk about is of course women in gaming IIL. gaming IIL. gaming IIL. >> Um so I'd love to tell you a little bit >> Um so I'd love to tell you a little bit >> Um so I'd love to tell you a little bit more about that. more about that. more about that. >> Yes, I'd love to hear more about it. How

>> Yes, I'd love to hear more about it. How >> Yes, I'd love to hear more about it. How so how did it start? Let's let's start so how did it start? Let's let's start so how did it start? Let's let's start there. there. there. >> So um actually it's a very actually it's >> So um actually it's a very actually it's >> So um actually it's a very actually it's a very interesting story. Uh so Eleanor a very interesting story. Uh so Eleanor a very interesting story. Uh so Eleanor Sheps my partner and I we founded the Sheps my partner and I we founded the Sheps my partner and I we founded the women in gaming in 2019. It started out women in gaming in 2019. It started out women in gaming in 2019. It started out just by connecting um uh female uh uh just by connecting um uh female uh uh just by connecting um uh female uh uh leads and managers with journalists who leads and managers with journalists who leads and managers with journalists who were looking to hear about more were looking to hear about more were looking to hear about more initiatives and games and projects that initiatives and games and projects that initiatives and games and projects that were led by uh professionals but were were led by uh professionals but were were led by uh professionals but were sometimes underrepresented. sometimes underrepresented. sometimes underrepresented. So that was the first thing that was the

So that was the first thing that was the So that was the first thing that was the main thing and once we started doing main thing and once we started doing main thing and once we started doing that we realized that there is a need that we realized that there is a need that we realized that there is a need for a community and there is a need to for a community and there is a need to for a community and there is a need to connect uh female founders female CEOs connect uh female founders female CEOs connect uh female founders female CEOs uh and female professionals in in the uh and female professionals in in the uh and female professionals in in the gaming industry to uh see and have a gaming industry to uh see and have a gaming industry to uh see and have a better uh um view of what we're doing better uh um view of what we're doing better uh um view of what we're doing and we felt that since women are under and we felt that since women are under and we felt that since women are under reppresented in the gaming industry it reppresented in the gaming industry it reppresented in the gaming industry it was now time to create a community that was now time to create a community that was now time to create a community that can help all of us manifest this can help all of us manifest this can help all of us manifest this increase in percentage Uh so that's what increase in percentage Uh so that's what increase in percentage Uh so that's what we did. Uh I would say that the

we did. Uh I would say that the we did. Uh I would say that the community now has over 1500 members but community now has over 1500 members but community now has over 1500 members but again this is just part of the amount of again this is just part of the amount of again this is just part of the amount of uh women working in the gaming industry. uh women working in the gaming industry. uh women working in the gaming industry. Um and one of the main things that we're Um and one of the main things that we're Um and one of the main things that we're very proud of is that we have the annual very proud of is that we have the annual very proud of is that we have the annual event every year. And the annual event event every year. And the annual event event every year. And the annual event is a great place for all professionals is a great place for all professionals is a great place for all professionals to meet and greet and learn a little bit to meet and greet and learn a little bit to meet and greet and learn a little bit more. We always talk about the fact that more. We always talk about the fact that more. We always talk about the fact that the the annual conference uh goal is to the the annual conference uh goal is to the the annual conference uh goal is to inspire and help us grow and help us inspire and help us grow and help us inspire and help us grow and help us learn a lot more. Um and I think that we learn a lot more. Um and I think that we learn a lot more. Um and I think that we have definitely achieved have definitely achieved have definitely achieved >> right and in terms of like the I guess

>> right and in terms of like the I guess >> right and in terms of like the I guess what you're looking a future that you're what you're looking a future that you're what you're looking a future that you're looking forward to what are the kind of looking forward to what are the kind of looking forward to what are the kind of key core things that women in gaming is key core things that women in gaming is key core things that women in gaming is trying to achieve that success what does trying to achieve that success what does trying to achieve that success what does success look like for you guys? So while success look like for you guys? So while success look like for you guys? So while uh research shows that now there are uh research shows that now there are uh research shows that now there are approximately I would say 30% female, approximately I would say 30% female, approximately I would say 30% female, 70% male, of course the the end goal is 70% male, of course the the end goal is 70% male, of course the the end goal is always equality. We see uh the result of always equality. We see uh the result of always equality. We see uh the result of equality in all types of industries. equality in all types of industries. equality in all types of industries. It's always more money for the companies It's always more money for the companies It's always more money for the companies who are looking to earn more. It's who are looking to earn more. It's who are looking to earn more. It's always more uh professional advancement always more uh professional advancement always more uh professional advancement for everyone involved. So that's the for everyone involved. So that's the for everyone involved. So that's the main goal definitely. But I'm talking main goal definitely. But I'm talking main goal definitely. But I'm talking about 30% on across the industry. when about 30% on across the industry. when about 30% on across the industry. when we look at the sea level walls when we we look at the sea level walls when we we look at the sea level walls when we look at founders then of course the look at founders then of course the look at founders then of course the percentage is almost single digits so percentage is almost single digits so percentage is almost single digits so that's something that we definitely aim that's something that we definitely aim that's something that we definitely aim also uh to improve and I think that one

also uh to improve and I think that one also uh to improve and I think that one of the things that we saw personally is of the things that we saw personally is of the things that we saw personally is that the more women you have in the that the more women you have in the that the more women you have in the process then the the the more you are process then the the the more you are process then the the the more you are likely to actually hire more and more likely to actually hire more and more likely to actually hire more and more women that doesn't mean that we want to women that doesn't mean that we want to women that doesn't mean that we want to somehow eradicate the male from the somehow eradicate the male from the somehow eradicate the male from the process but we definitely see that when process but we definitely see that when process but we definitely see that when you want to have equality then you need you want to have equality then you need you want to have equality then you need to actually consider that and think to actually consider that and think to actually consider that and think about that and create a process about that and create a process about that and create a process accordingly. accordingly. accordingly. >> Another thing that we see all the time >> Another thing that we see all the time >> Another thing that we see all the time is that well you have to see it to be is that well you have to see it to be is that well you have to see it to be it. That's one of the things that we it. That's one of the things that we it. That's one of the things that we really really um think about every time really really um think about every time really really um think about every time that we decide to curate the content for that we decide to curate the content for that we decide to curate the content for the annual uh conference. For example, the annual uh conference. For example, the annual uh conference. For example, um the Yakoni conference this u on March um the Yakoni conference this u on March um the Yakoni conference this u on March 1st will include not only um inspiration 1st will include not only um inspiration 1st will include not only um inspiration talks but also uh for example, we asked talks but also uh for example, we asked talks but also uh for example, we asked one of the this year's uh founding one of the this year's uh founding one of the this year's uh founding members of um of one of the new studios members of um of one of the new studios members of um of one of the new studios to actually come and talk about the to actually come and talk about the to actually come and talk about the career changes and the career moves that career changes and the career moves that career changes and the career moves that she did before she embarked on this she did before she embarked on this she did before she embarked on this journey. Because we know that once you journey. Because we know that once you journey. Because we know that once you see on the stage somebody in a role see on the stage somebody in a role see on the stage somebody in a role that's even further aligned than yours, that's even further aligned than yours, that's even further aligned than yours, then you actually can start thinking not then you actually can start thinking not then you actually can start thinking not just what I'm going to do this year, just what I'm going to do this year, just what I'm going to do this year, next year or two years, but actually to next year or two years, but actually to next year or two years, but actually to think of your career in terms of a path. think of your career in terms of a path. think of your career in terms of a path. Okay, so what am I going to do in 5 Okay, so what am I going to do in 5 Okay, so what am I going to do in 5 years? What are my interests? So that's years? What are my interests? So that's years? What are my interests? So that's what I'm doing. what I'm doing. what I'm doing. >> And what does uh what are the benefits?

>> And what does uh what are the benefits? >> And what does uh what are the benefits? I guess what does membership look like I guess what does membership look like I guess what does membership look like for for the women who are part of this for for the women who are part of this for for the women who are part of this great organization that you have? great organization that you have? great organization that you have? >> Wow. I guess the main thing is the >> Wow. I guess the main thing is the >> Wow. I guess the main thing is the camaraderie really. There's something camaraderie really. There's something camaraderie really. There's something about the fact that you have think about about the fact that you have think about about the fact that you have think about like think about your favorite WhatsApp like think about your favorite WhatsApp like think about your favorite WhatsApp group. group. group. >> Think about how you consult with your >> Think about how you consult with your >> Think about how you consult with your friends, how you talk to people that you friends, how you talk to people that you friends, how you talk to people that you trust will give you an honest opinion, a trust will give you an honest opinion, a trust will give you an honest opinion, a great advice, something that you know great advice, something that you know great advice, something that you know the tip that changes the interview. So the tip that changes the interview. So the tip that changes the interview. So that's what we sought out to create with that's what we sought out to create with that's what we sought out to create with women in gaming. We wanted to make sure women in gaming. We wanted to make sure women in gaming. We wanted to make sure that they have more and more that they have more and more that they have more and more connections. So whenever somebody's uh connections. So whenever somebody's uh connections. So whenever somebody's uh um interviewing for a new role, whenever um interviewing for a new role, whenever um interviewing for a new role, whenever somebody's thinking of a career change, somebody's thinking of a career change, somebody's thinking of a career change, they will have somebody who actually they will have somebody who actually they will have somebody who actually walked that uh road to help them with walked that uh road to help them with walked that uh road to help them with and you're always in the know. I always and you're always in the know. I always and you're always in the know. I always think about, you know, you always think think about, you know, you always think think about, you know, you always think about the road not taken. I wanted to about the road not taken. I wanted to about the road not taken. I wanted to make sure that there is no such thing as make sure that there is no such thing as make sure that there is no such thing as they can always talk to somebody and they can always talk to somebody and they can always talk to somebody and understand what would have happened if understand what would have happened if understand what would have happened if they do this and what would have they do this and what would have they do this and what would have happened if they do that. happened if they do that. happened if they do that. >> Amazing work. And so when's the upcoming >> Amazing work. And so when's the upcoming >> Amazing work. And so when's the upcoming conference? conference? conference? >> Uh the conference is on March 1st. Uh

>> Uh the conference is on March 1st. Uh >> Uh the conference is on March 1st. Uh we're not selling tickets yet. I should we're not selling tickets yet. I should we're not selling tickets yet. I should say that it's always sold out and we're say that it's always sold out and we're say that it's always sold out and we're always getting question about No. So always getting question about No. So always getting question about No. So ticket sale is not open yet. We're still ticket sale is not open yet. We're still ticket sale is not open yet. We're still uh um uh we are open for more uh um uh we are open for more uh um uh we are open for more sponsorships. That's true. Uh but we'll sponsorships. That's true. Uh but we'll sponsorships. That's true. Uh but we'll make sure and you can get all the make sure and you can get all the make sure and you can get all the information in the closed Facebook group information in the closed Facebook group information in the closed Facebook group of women in gaming in our open publicly of women in gaming in our open publicly of women in gaming in our open publicly open uh LinkedIn uh page. So we publish open uh LinkedIn uh page. So we publish open uh LinkedIn uh page. So we publish all information there. all information there. all information there. >> Great. Well, thank you so much for your >> Great. Well, thank you so much for your >> Great. Well, thank you so much for your time, Nether, and your amazing work, and time, Nether, and your amazing work, and time, Nether, and your amazing work, and I hope you enjoy the rest of your day I hope you enjoy the rest of your day I hope you enjoy the rest of your day here at the gaming conference. here at the gaming conference. here at the gaming conference. >> Thank you, Ed. It was a pleasure. I >> Thank you, Ed. It was a pleasure. I >> Thank you, Ed. It was a pleasure. I appreciate it.