Showroom by Speechbox|Pack your youtube playlist with premium viewing experience

← Canva Create: Imagination Stage Read Article

From Rejection to Empire: How One Creative Redefined Sports

“I won't call it pivot. I call it a build. You're the sum of your experience in this moment, right? And so everything that you know, do whatever, all those things inform how you behave and act in your work right now.”

Ever wonder how to turn rejection into your biggest opportunity? Domo Wells, the visionary behind Dead Dirt, shares her incredible journey of disrupting the sports industry with authentic design. Discover how she's championing women's sports and empowering creatives to bet on themselves.

Domo WellsDead Dirtsports culturewomen's sportscreative entrepreneurshipdesign innovationbrand buildingcareer pivotauthentic storytellingfashion in sports

00:00

Chapter 1Meet Domo Wells: The Visionary Redefining Sports Culture

01:22

Chapter 2From Music to Fashion: The Genesis of Dead Dirt

02:45

Chapter 3Three Years In: Building an Empire from Rejection

04:10

Chapter 4The Deep Meaning Behind the Name "Dead Dirt"

05:25

Chapter 5Breaking the Internet: The Washington Spirit Collaboration Story

07:40

Chapter 6The Secret to a Successful, Intentional Brand Rollout

09:20

Chapter 7Vogue Called: Domo's Unforgettable "Pinch Me" Moment

10:45

Chapter 8Adding Value: Domo's Humble Approach to Women's Sports

12:00

Chapter 9Why Women's Sports is Finally Getting Its Overdue Shine

14:00

Chapter 10Beyond Copy-Paste: The Unique Identity of Women's Sports

15:30

Chapter 11Designing for Regional Culture: The Heart of Authentic Merch

17:00

Chapter 12Scaling Impact: Designing for 16 NWSL Clubs (Solo!)

19:15

Chapter 13Integrity Over Speed: Domo's Unrushed Design Process

20:30

Chapter 14Inside Domo's Creative Flow: ADHD, Research, and Subcultures

22:10

Chapter 15Protecting Your Vision: The Power of Saying "No"

24:00

Chapter 16Bet on Yourself: Why You MUST Put Your Independent Work Out

26:00

Chapter 17It's Not a Pivot, It's a Build: Finding Purpose in Adversity

28:00

Chapter 18What's Next for Dead Dirt & Domo Wells' Legacy

TopicsEntrepreneurship & Creator Economy Sports, Fashion & Culture Featured Speakers & Personalities Career & Professional Growth Creative Process & Storytelling

Top Moments

Vogue? Is this a scam?

Vogue Called... I Thought It Was a Scam!

Reframing your career journey!

It's Not a Pivot, It's a BUILD

Women's sports: it's about time!

Women's Sports: Y'all Are Late!

Rejected? Build your own table!

Built an Empire from Rejection

Say NO to protect your vision!

The Power of Saying NO

Your timing is your own!

Forget Deadlines, Trust Your Timing

Sports rollouts done right!

Broke the Internet with Washington Spirit

Read the full article

Domo Wells: The Creative Force Redefining Sports Culture Through Authentic Design

Domo Wells, the visionary behind Dead Dirt, is not just designing sportswear; she's crafting narratives that bridge fashion, music, and the black American experience, fundamentally reshaping how we perceive sports culture.

Up Next

Why 'Follow Your Passion' Is a Lie (and What Flowers Taught Me)

The 6-Minute Super Bowl Miracle: Behind the World's Biggest Stages

Unlock Your Hidden Power: Why Joy Is Your Ultimate Design Tool!

Unlock Your Creative Riches: Monetizing Imagination Secrets Revealed!

Unleash Your Inner Innovator: Transform Giving Forever!