In a world where live spectacles captivate millions, the intricate art of production design often remains unseen. Julio Himede, the visionary behind some of the biggest stages for artists like Bad Bunny and Shakira, offers a rare glimpse into the high-pressure, high-reward world of live event creation, revealing the human ingenuity powering global entertainment.
“When we work with Benito, the only brief for us was to celebrate music and dance and to be authentic. And I think that really resonated with me because every decision that we made was authentic to Puerto Rico and the Latin community.”
Ever wonder how a Super Bowl halftime show is built in just 6 minutes? Join production designer Julio Himede as he reveals the incredible logistics, creative philosophy, and personal journey behind crafting the world's most iconic stages for artists like Bad Bunny and Shakira. This is a rare look into the high-stakes world of live event design.
Logistical decision became a meme
Unbelievable halftime show secrets
Embracing my Latin roots
Humanity first, tech second
Speak up, even if it's 'stupid'
Flirting with color and shape
My design school nightmare





