Showroom by Speechbox

The 6-Minute Super Bowl Miracle: Behind the World's Biggest Stages

When we work with Benito, the only brief for us was to celebrate music and dance and to be authentic. And I think that really resonated with me because every decision that we made was authentic to Puerto Rico and the Latin community.

Ever wonder how a Super Bowl halftime show is built in just 6 minutes? Join production designer Julio Himede as he reveals the incredible logistics, creative philosophy, and personal journey behind crafting the world's most iconic stages for artists like Bad Bunny and Shakira. This is a rare look into the high-stakes world of live event design.

stage designproduction designSuper BowlGrammyslive eventscreative processcareer adviceJulio HimedeBad BunnyShakira

Top Moments

Logistical decision became a meme

The Unexpected Viral Moment: Grass Costumes!

Unbelievable halftime show secrets

6 Minutes to Build a Super Bowl Stage?!

Embracing my Latin roots

Bad Bunny Taught Me the Power of Authenticity

Humanity first, tech second

AI in Design: Tool, Not the Idea Generator

Speak up, even if it's 'stupid'

Don't Let Someone Else Steal Your Idea

Flirting with color and shape

The 'Romantic Period' of Design: Falling in Love with Ideas

My design school nightmare

Never Say 'It Just Looks Good' to a Designer
Read the full article

Behind the Curtain: Crafting the World's Most Iconic Stages with Production Designer Julio Himede

In a world where live spectacles captivate millions, the intricate art of production design often remains unseen. Julio Himede, the visionary behind some of the biggest stages for artists like Bad Bunny and Shakira, offers a rare glimpse into the high-pressure, high-reward world of live event creation, revealing the human ingenuity powering global entertainment.

Up Next