Focusing on the intricate art and logistics of designing and producing large-scale live events, from stage design to overall production for major cultural spectacles.
Logistical decision became a meme
Unbelievable halftime show secrets
“When we work with Benito, the only brief for us was to celebrate music and dance and to be authentic. And I think that really resonated with me because every decision that we made was authentic to Puerto Rico and the Latin community.”
In a world where live spectacles captivate millions, the intricate art of production design often remains unseen. Julio Himede, the visionary behind some of the biggest stages for artists like Bad Bunny and Shakira, offers a rare glimpse into the high-pressure, high-reward world of live event creation, revealing the human ingenuity powering global entertainment.