Um, the second is, you know, is is my Um, the second is, you know, is is my data secure? And that was true before data secure? And that was true before data secure? And that was true before AI. It matters now even after AI. Can AI. It matters now even after AI. Can AI. It matters now even after AI. Can they articulate to you how they secure they articulate to you how they secure they articulate to you how they secure data? And what this typically looks like data? And what this typically looks like data? And what this typically looks like is usually on a website they will have is usually on a website they will have is usually on a website they will have some area that is a trust center or some area that is a trust center or some area that is a trust center or documentation where they have some documentation where they have some documentation where they have some explanation of not only how do they explanation of not only how do they explanation of not only how do they secure their products, but what secure their products, but what secure their products, but what standard, because there's, you know, standard, because there's, you know, standard, because there's, you know, sort of globally accepted standards, sort of globally accepted standards, sort of globally accepted standards, what standard they use to abide by that. what standard they use to abide by that. what standard they use to abide by that. Um, you can look for words like ISO Um, you can look for words like ISO Um, you can look for words like ISO 27001, 27001, 27001, SOC 2. Those are good indicators that SOC 2. Those are good indicators that SOC 2. Those are good indicators that not only is the company engaged in those not only is the company engaged in those not only is the company engaged in those practices, but they have an auditor that practices, but they have an auditor that practices, but they have an auditor that they bring in to recertify them on a they bring in to recertify them on a they bring in to recertify them on a rolling basis and say, "Yep, this these rolling basis and say, "Yep, this these rolling basis and say, "Yep, this these this company is abiding by that this company is abiding by that this company is abiding by that standard." Um, so that's that's around standard." Um, so that's that's around standard." Um, so that's that's around security. Um, the third is who can