They Called Us Insane: Why Making Our AI Product FREE Exploded Our Growth!
Discover how Heidi, an AI healthcare tech company, defied conventional wisdom by making its core product free. This session reveals the counter-intuitive strategy that transformed server costs into a marketing budget, eliminated friction, and created a viral loop among overworked doctors, leading to explosive growth and a robust commercial model.
Key Moments
AI works for YOU
Lean into AI!
AI autonomy: a double-edged sword!
Data is the foundation!
Secure your data
Master your response
Clinicians became advocates!
Server costs = Marketing?
Backlinks Don't Matter
Sales AI Secrets
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Interest:0 Sessions (10)
“AI without context is just really expensive guesswork.”
AI Strategy Sessions (3)
Unlock Growth: The Secret to AI That Actually Works for Your Business!
AI works for YOU
ROI: The #1 Factor
Invisible in AI search?
Sales deals stalling?
AI without context?
AI Sessions (2)
AI Purgatory: Are Australian Execs Missing the Boat?
Lean into AI!
Bigger than the internet?
Risk vs. Opportunity
AI is moving FAST!
Full leadership buy-in
AI as a team member?
Stuck in AI limbo?
AI Adoption Sessions (2)
Digital Transformation Sessions (2)
Stories from the stage
The Five Non-Negotiable Questions Every Business Must Ask Before Adopting AI
In the rapidly evolving landscape of artificial intelligence, businesses are eager to harness its transformative power. However, the enthusiasm must be tempered with rigorous due diligence, especially concerning data handling and compliance. This session from GROW ANZ 2026 at HubSpot Live distills the complex challenge of AI adoption into a straightforward, five-question framework designed to empower every team member to vet AI tools effectively.
Australia's Executives Navigate the Agentic Shift: From AI Purgatory to Transformative Growth
The rapid advancement of Artificial Intelligence presents both immense opportunities and significant challenges for Australian businesses. While many executives acknowledge AI's disruptive potential and are investing in pilot projects, a notable gap exists between initial adoption and truly transformative outcomes. A recent study revealed that three out of five Australian organizations use AI as an assistive tool, yet only one in five has seen it fundamentally change their operations. This panel discussion at GROW ANZ 2026 brought together leading executives to dissect this 'AI purgatory' and chart a course for genuine agentic shift.
Building Unshakeable Customer Trust in the Age of Intelligent Automation
The rapid acceleration of AI adoption across Australia and New Zealand presents a dual challenge for businesses: how to innovate at speed while maintaining — and even building — customer confidence. This tension, often termed the "trust gap," is a critical barrier to scaling intelligent automation responsibly. Leaders must navigate a landscape of evolving regulations, data privacy concerns, and the inherent complexities of AI to ensure that technological advancement serves, rather than erodes, the foundational trust with their customers.
Heidi's Bold Move: Giving Away AI to Win the Healthcare Market
In a counter-intuitive move that sent shivers down the spines of CFOs, Heidi, an AI product for healthcare, made its core offering entirely free. Faced with the challenge of reaching overworked doctors who avoid sales calls and cold outreach, and with no marketing budget, the company embraced a radical product-led growth strategy that transformed its business model overnight.
Heidi AI's Unconventional Path to Becoming Australia's Fastest-Growing AI Company
Heidi AI's journey to becoming Australia's fastest-growing AI company is a testament to radical pivots, user-centric design, and an unconventional go-to-market strategy. Founder Tom reflects on how a near-fatal misstep led them to discover the true power of product-led growth in the challenging healthcare sector.