AI Business Strategy
Focuses on developing and implementing strategic AI initiatives, driving adoption within organizations, and leading teams through AI transformation. Sessions cover practical approaches for integrating AI into core business functions for growth in the ANZ market.
Viral Moments
23
Data is the foundation!
Lean into AI!
Bigger than the internet?
Risk vs. Opportunity
ROI: The #1 Factor
AI's True Value
AI is moving FAST!
Sales AI Secrets
AI autonomy: a double-edged sword!
Full leadership buy-in
AI as a team member?
GTM Org Shift
AI without context?
Stuck in AI limbo?
Essential AI questions
AI is moving to action!
Data is NOT enough!
AI Journey Mindset
Speed of Change
AI Hiring Hacks
Demystifying AI training
Beyond Personal AI
Data engineering is critical!
Key Quotes
5
“What we mustn't do is put our heads in the sand. Australia mustn't put its head in the sand in this very volatile, very fast-changing time. We need to lean in and see opportunity.”
“making it free in the end actually was the best way for us to generate leads for sales.”
“The real question is not who signs the contract. The real question is who loves your product so much that they would fight to keep it.”
“Mistakes are the journey. And, uh, you know, one of the things that we've encouraged our teams to do from a mindset perspective is really, uh, the experimentation mindset and start with a hypothesis.”
“Data is what happened... Context is what that data means. So why the deal closed, what made the customer leave, why your what your team learned along the way. And that's where the gap lives.”
Chapters
60
Articles
5
The rapid advancement of Artificial Intelligence presents both immense opportunities and significant challenges for Australian businesses. While many executives acknowledge AI's disruptive potential and are investing in pilot projects, a notable gap exists between initial adoption and truly transformative outcomes. A recent study revealed that three out of five Australian organizations use AI as an assistive tool, yet only one in five has seen it fundamentally change their operations. This panel discussion at GROW ANZ 2026 brought together leading executives to dissect this 'AI purgatory' and chart a course for genuine agentic shift.
In a counter-intuitive move that sent shivers down the spines of CFOs, Heidi, an AI product for healthcare, made its core offering entirely free. Faced with the challenge of reaching overworked doctors who avoid sales calls and cold outreach, and with no marketing budget, the company embraced a radical product-led growth strategy that transformed its business model overnight.
Heidi AI's journey to becoming Australia's fastest-growing AI company is a testament to radical pivots, user-centric design, and an unconventional go-to-market strategy. Founder Tom reflects on how a near-fatal misstep led them to discover the true power of product-led growth in the challenging healthcare sector.
The advent of generative AI, particularly since late 2022, marks an unprecedented platform shift, fundamentally reshaping the business landscape. This era, characterized by rapid change and abundant information, demands a new approach to growth. Leaders must move beyond individual AI tools to foster institutional productivity and rethink organizational structures to truly harness AI's transformative power.
In the rapidly evolving landscape of artificial intelligence, the conversation often centers on the sheer volume of data. However, a recent discussion at GROW ANZ 2026, featuring insights from HubSpot Live, unveiled a more nuanced truth: raw data is merely the foundation. To truly drive business action, AI systems demand rich context and, crucially, human judgment.
Sessions
7
