Your Website Just Got a Brain: AI Personalizes Every Click!

So we've shown a few AI focused things and I'm curious if you've been playing with AI at all in your role. Have I been playing with AI? >> Yeah. No, but I know AI plays with me. >> [laughter] >> If I'm being honest. Okay, well, our next sneak actually is built using a lot of AI and the team that built it uses AI for research with all these customer conversations that they have and so I'm hoping Yeah. that we can have Paolo here explain a little bit about his process. Paolo? Hey Eric Eliza. Where's your robe? We all agreed to come out in robes. >> No robe, all right. I'm I'm ready to go. Just say no. Thank you. No, thank you. All right. Sounds good. Sounds good. All right. So yeah, Eric on your point, um we work with many marketing teams and we learn what they need. Then we use AI tools to ideate and build um solutions that didn't exist before. Like project

page turner. We partnered with Vitamix on that and I'm going to show you what it is. So, you know how websites work today? Everybody gets the same page. Marketing teams build audience based variants, but it takes time and they're limited to the audiences they imagine. What if every page imagined itself for an audience of one? With project page turner, websites become personal. So, I'm going to show you how Vitamix can deliver individual browsing experiences in real time.

So, someone is looking for a blender and they ask, "I'm a personal trainer and I need a blender that can handle making 15-20 protein shakes a day for my clients. Curious how models compare for heavy daily use. Clean up speed matters a lot." This page didn't doesn't exist for this user yet. Ready to go? 3 2 1 3 2 1 Go. Go. >> that drinks 20 protein shakes a day. Powerful blender for high volume protein shakes, quick self-cleaning routine, perfect protein shake, top Vitamix blender for heavy daily use and fast clean up, quick protein shake recipes. This is all Vitamix content, product pages, real recipes, all assembled under 1 second. Woo! Didn't it feel faster than many websites? Yeah. Yeah. Awesome, Paolo.

Awesome, Paolo. Now we have to prove this was not scripted, right? So I need a little bit of help, Eliza. Okay. You want to help? I I if you can come here, please for a second. Yeah, very quickly. No. >> [snorts] >> Yeah, just very quickly. So, we're going to quickly cook something, right? Okay. I'm Italian. I love gelato. >> that what that is? I was trying to guess. Okay. >> Thought he was like Swedish. Okay. >> [laughter] >> So, I love gelato, stracciatella, pistacchio. That's what I love. What about you? What >> What's your favorite gelato? What's your What's your favorite thing you would like to make with a blender? If you can type it in for me. >> community. Thank you so much. Vote for me. >> [cheering] >> Favorite thing to make with a blender? Um okay, and and you can't what? Oh, okay. We weren't doing crowd work, but these alkies in the back said margaritas. Okay. I think he wanted to hear like soup or something. Okay. >> but can I put extra I know you said margaritas. Can I say margarita I want a low calorie Let's write this down. Spicy, skinny.

Spicy, skinny. Okay. Okay. >> What else do we want? That's it. I think we're fine. >> That's it. Okay. It's going to be too much. >> [laughter] >> [laughter] >> He's like that is peak white woman. I'm like I want it skinny but fun. So, maybe one more one more thing. One more? Yeah. While you do it, you want low noise, high power, big capacity. >> No, I want a loud blender. I want to shake the house and upset everyone cuz I'm making a margarita. Very loud, very bloody. Very loud is is enough. >> [laughter] >> He's Italian. He wants to make love. How long were you standing here in the dark before we threw to you earlier? Hours. It felt hours. Okay. >> [laughter] >> Okay. I added compare the best blenders. So, we're ready to go, right? >> Okay. Okay. So, we want to deliver a page for you. Ready? Okay. >> 1 2 3 Come on loud. Spicy low calorie margaritas made easy. Key features for Asian Asian X5. That's your model, Asian X5. You can pick up other models, but that was your page. No more clicking around, your content right away. How does it feel? It felt great because I get lost on websites and I like that it's delivered right to me with a very cute Italian accent. Do you come with this software? Can I like have you narrate it? Can I pick that? No? Thank you. Okay, thank you. >> [laughter] >> Grazie. >> Grazie. Woo! Woo! Grazie a te. Grazie a te. All right, so let's try to move on. Good luck trying. That's what my ex said. said. >> [laughter] >> [laughter] >> Keep trying. >> Keep trying. All right, so next thing. So, this was

with a query, but most people don't query prompts on website, they just browse. So, this is what we're going to do. So, let me open the back end so we can see what's happening behind the scenes and watch. Let's start from a fresh session. So, the user lands on the Asian X series landing page and then they start browsing X4 model and then they look for another model, X5 and then they're interested in some recipes. So, maybe for example, soups. I was going to say. Uh and then also smoothies. And you see on the on the right that signals are piling up and the profile is becoming more and more clear. And then the user asks kids recipes. All right. Make the best kids. Let's go. >> [laughter] >> You saw the confidence jump. Now the

system sees a parent who's looking for premium blenders and wants kids friendly recipes. And watch, the system just injected a generated experience into the page. Turn the Asian X series into a kids meal powerhouse. Yeah, amazing, Paolo. That is cool, buddy. Be premium uh kids recipes and that's the page. Kids love it, parents trust it, the right content at the right time for the right user. This is how websites will look in the future. Woo! Yeah. Woo! Yeah. >> [cheering] >> [cheering] [applause]

>> So, it's like a personal shopper built into a web page. It is. Yeah. It is, yeah, very personal. Okay. Last thing.

This is what visitor sees, but let me show you what the marketer sees. The system is learning from every interaction. For example, it knows that recipe cards score high for health conscious visitors and lower for gift buyers. It's building a content performance metrics, which content works for whom in real time. But there's more. But there's more. Since the system is generating a page for every intent, it knows exactly where your content falls short. So, competitor comparisons, noise level comparisons, these are all surfacing opportunities and then it prioritizes opportunities. Enhance baby food content, add gift registry integration. Your content roadmap is built by your own visitors. This is project page turner. It generates the experience, it learns what works and it tells you what to improve. And that's sneak three. Woo! All right. I like that. >> Right, that's a good one, right? >> It's making your customers work for you. Yeah, right. Then we don't have to work so hard. Let the customer do the hard work. I love it. That's right. Vote the customer. Let them do the >> for sneak three for Paolo. Thank you, Paolo. Thank you.