Unleash Your Brand: AI Secrets from Adobe Summit 2026 Revealed!

This >> [music] >> [music] >> is a moment of profound change. And as marketers, we deal with more complexity than ever before. How can marketing meet this critical moment? In this video, we'll tell you how. By detailing all the new and exciting product releases and innovations happening at this year's Adobe Summit in Las [music] Vegas. Did Did we Did we nail how amazing Adobe Summit's going to be? I bought it. Yeah. Right on.

Marketers, you know what it's like out there. More content, more channels, navigating the shift to AI-driven search, all the while meeting higher expectations for personalization. A big focus for us is helping organizations move from AI frenzy to marketing ROI, while creating the most relevant customer experiences to help brands win in the AI era. So today, I'm going to walk you through all the exciting product releases and innovation Adobe has in store for the coming year. I'll break it down in five sections. Number

one, the modern AI-enabled content supply chain. Number two, elevating [music] customer engagement. Number three, brand visibility for the agentic web. Number four, [music] Adobe's partner ecosystem. And lastly, number five, Sneaks. Let's get started. First off and most importantly, we're

excited to announce Adobe's new customer experience orchestration offering, Adobe CX Enterprise. The agentic system designed to unify content, >> [music] >> data, and journeys to deliver personalized experiences at scale >> [music] >> for both humans and AI agents. It's a major step forward [music] for customer experience orchestration in the era of AI. One of the biggest themes this year

is the AI-enabled content supply chain. >> [music] >> Brands need to create an incredible amount of content to keep up with demand, to orchestrate personalized experiences everywhere they interact with customers. [music] At Summit, we're showing new momentum across Gen Studio, where generative AI is helping marketers [music] and content creators move faster from concept to production-ready content. We're introducing Adobe Brand

Intelligence System, a continuously learning agentic solution that helps ensure content created at scale still feels authentic and on brand. We're also expanding Gen Studio for content marketing, which helps marketers take their best-performing assets and [music] quickly turn them into personalized campaign content using AI. And on the production side, we're showing [music] new capabilities in Firefly for creative production, including a workflow builder that helps automate how content gets made. >> [music] >> [music] >> Plus, through our partnership with Nvidia, we're bringing 3D digital twin into the mix. High-fidelity product representations [music] that can be placed into new scenes and environments, reducing production costs and bottlenecks. >> [music] >> [music] >> The goal across all of this is simple. Help teams create more, faster, without compromising brand [music] integrity. The second big area directly addresses

customer engagement. As organizations gather more signals about customer behavior, the opportunity is to turn that data into meaningful experiences. At Summit, we're sharing innovations that bring together richer customer profiles, >> [music] >> [music] >> deeper insights, and more intelligent journey orchestration. We're introducing Adobe CX Analytics, a

unified AI-powered analytic suite that brings together insights across planning, [music] content, and customer engagement. So teams can actually see what's working [music] and act on it. We're also previewing an exciting new innovation, which lets teams use natural language >> [music] >> to build and execute multi-channel campaigns in minutes, from strategy to planning to execution [music] and optimization, all in one flow. And with Adobe Journey Optimizer Loyalty, >> [music] >> [music] >> we're helping brands create smarter loyalty programs that drive retention and deeper engagement. So this is really about turning data [music] and intent into experiences that feel timely, relevant, and [music] connected. The third area is what we're calling

brand visibility for the agentic [music] web. As AI agents play a bigger role in how people discover and interact [music] with brands, companies need to rethink how they show up. At Summit, we're introducing a new brand visibility solution that brings [music] together Adobe Experience Manager, LLM Optimizer, and Adobe Brand Concierge to help you stay discoverable, relevant, and effective in this new way [music] that customers are researching and engaging with your brand. So now brands can create content [music] and experiences that work seamlessly for both humans and AI agents. Another big piece of the story this year

is Adobe's expanding partner ecosystem. As agentic [music] AI reshapes daily work, AI agents both in-house and across vendors [music] must collaborate effectively to reduce friction. We're excited to announce the expansion of our partnerships >> [music] >> with Anthropic, Google, Microsoft, Nvidia, and OpenAI to orchestrate agents and skills across Adobe, as well as third-party ecosystems. And lastly, of course, there's Sneaks.

Always one of the most exciting moments at Summit. It's where our team share experimental ideas straight out of the labs that could shape the future of customer experience. >> [music] >> [music] >> Be sure to tune in and see the future come into focus. If there's one theme that runs through

everything we're sharing this week, it's this. >> [music] >> [music] >> Customer experience is becoming more intelligent, more connected, and more creative. And AI is helping teams bring all of that together, increasing brand discoverability, [music] personalizing customer experiences, and driving more efficient growth. >> [music] >> Thank so much for tuning into Adobe Summit and for being part of the next chapter in marketing. >> [music]