AI in Events & Marketing
Delves into the application of artificial intelligence and generative AI specifically within the event and marketing domains. Sessions explore AI workflows, audience simulation, pre-data analytics, and strategies for AI adoption and implementation.
Viral Moments
35
Tailored dialogues, right intent
Clicks are out, mentions are in!
Ask AI the right questions
Messy data + AI?
Human job security
Hidden automation gold
RFID + ChatGPT = Insights!
The ultimate matchmaker!
AI's Trust Crisis
Is your AI measurable?
Activity vs. Impact?
AI won't build relationships!
Simulate audience behavior
Content is king!
No more survey bias
Plan events in minutes!
78% are stuck!
AI is already here!
RFP creation made easy!
Ladder to AI success
Shift your mindset!
Workflow first, tools second
Don't skip this!
Stop manual event recaps!
Tools vs. Tasks
Embrace the change!
Design work on purpose!
Drowning in AI ideas?
AI blueprint revealed
Automate the impossible!
Simple is powerful!
Capture every thought!
AI Adoption Shock!
Is AI a side project?
AI for Efficiency!
Key Quotes
6
“AI is taking more of that heavy lifting, so planners and suppliers alike can focus on the higher value parts of the work.”
“In my experience, the reframing of this question is the difference between successful teams that implement AI and those teams that get stuck testing out tools that might might or might not work for them.”
“AI won't build the relationship for you, okay? But, it can keep you from dropping the thread. And that is where pipeline actually starts.”
“There's undeniable proof that the more the world embraces AI, the more a live experience is worth. And I have a name for what's happening. I call it the presence premium.”
“The job was to find the work that hurt enough, repeated often enough, and mattered enough to deserve a full redesign.”
“The digital doppelgangers we are going to talk to about today are basically a carbon copy of your audience... they react like real people.”
Chapters
78
Articles
6
Artificial Intelligence is no longer a futuristic concept; it's a present reality profoundly impacting the event industry. Cvent is at the forefront of this transformation, unveiling a comprehensive AI vision designed to revolutionize how planners discover venues and how suppliers connect with the right business. This isn't just an incremental update, but a structural shift towards more efficient, personalized, and intelligent event sourcing.
In an era where AI promises unprecedented efficiency, many organizations find themselves stuck in perpetual pilot phases, failing to realize the full potential of artificial intelligence. Brad Weber, an AI strategist with extensive experience, sheds light on this 'implementation gap' and offers a practical 90-day plan designed to move teams from experimentation to impactful AI integration. The core message: shift your focus from 'which tool to buy' to 'which tasks should humans stop doing.'
In the bustling environment of conferences like Cvent CONNECT, the true measure of success isn't the number of business cards collected, but the quality of conversations remembered and acted upon. Anca Platon Trifan shares a powerful AI-driven workflow designed to ensure no valuable lead slips through the cracks, transforming event interactions into robust sales pipeline.
At the record-breaking Cvent CONNECT in Nashville, CEO Reggie Aggarwal delivered a powerful keynote, outlining a bold vision for the future of events in an AI-driven world. Aggarwal declared that AI, far from being a threat, represents the "biggest opportunity of our careers," emphasizing that human connection and live experiences are more valuable than ever.
Cvent, a leader in event technology, embarked on an ambitious journey to integrate AI into its event programs. What began as an overwhelming flood of ideas quickly evolved into a strategic, disciplined approach, proving that true AI transformation requires a fundamental rethinking of existing workflows.
In an increasingly digital world, the value of live events is paradoxically soaring. As AI-generated content floods our feeds, creating a "white water" of averageness, brands are turning to authentic, in-person experiences to forge genuine connections. But how do you ensure these significant investments hit their mark? Enter digital doppelgangers – AI-powered replicas of your target audience that allow you to test-drive your entire event before a single dollar is spent.
Sessions
10
