Event Strategy & Trends
Explores high-level strategic approaches for events, current industry trends, and future outlooks. Content includes discussions on sustainable events, hybrid models, B2B event strategies, and leveraging smart venues for impactful experiences.
Viral Moments
23
Unbelievable event ROI
Authentic connections win
Live experiences are priceless!
Emotions, behavior, money
Dream in green!
Beyond individual events
Measure Event Impact
Shift your mindset!
Flexible tech, ultimate convenience!
5x Growth, But Why?
Data before dollars
Embrace the change!
Find Event Harmony
Always-on client engagement
Drowning in AI ideas?
Engagement vs. Revenue: The Dilemma
Find Your Solution
Optimism on the Rise!
Stagger your session releases!
AI Adoption Shock!
Wearable tech, redefined!
Last-minute virtual surge!
Embrace the classics
Key Quotes
4
“It's not an availability problem, right? It's it's not it's not um that that that the hotels don't want to work with you. It's that they did not ask. So, it's a mis conversation and a mischance to recover business.”
“AdvaMed is doing everything right. They are crushing the event marketing game.”
“As technology makes events smarter, our creativity will make them more meaningful. I'm convinced that events won't just support brands and communities, they're going to become one of the most powerful forces for building them.”
“Studies show active engagement can boost retention up to 90% compared to passively listening. That gap is too big to leave on the table.”
Chapters
60
Articles
4
The global events industry is experiencing a period of significant transformation, marked by both growth and complexity. Insights from Cvent's platform data and the Northstar CET meetings industry poll survey reveal a nuanced landscape where increased optimism coexists with evolving attendee behaviors and persistent challenges in communication and cost management.
Attending Cvent Connect 2026 offers a wealth of opportunities for professional growth and networking. To ensure you extract maximum value from the event, strategic planning of your agenda is paramount. Megan Martin shares her expert approach to navigating the conference platform and curating a personalized experience.
The event industry stands on the precipice of a technological revolution. Brian Lewig, Executive Vice President at Cvent, takes us on a captivating journey through the 'next act' of event technology, showcasing innovations that promise to transform how we plan, experience, and manage events. From personalized attendee experiences to eco-friendly infrastructure, the future is arriving faster than we think.
Attending a major conference like Cvent Connect offers an unparalleled opportunity for learning and networking. However, without a strategic approach, much of the valuable information gathered can be lost. Mahogany Jones, a Cvent Connect creator and seasoned event producer, shares critical insights on how to shift from passive attendance to active engagement, ensuring that every session translates into meaningful outcomes for you and your team.
Sessions
7
