Intelligent Automation
Covers the use of AI and machine learning to automate business processes, streamline operations, and enhance efficiency. Sessions focus on practical applications for sales, customer service, and other functions to drive productivity.
Viral Moments
4
AI works for YOU
Sales AI Secrets
AI as a team member?
AI is moving to action!
Key Quotes
2
“AI without context is just really expensive guesswork.”
“Data is what happened... Context is what that data means. So why the deal closed, what made the customer leave, why your what your team learned along the way. And that's where the gap lives.”
Chapters
18
Articles
2
In a rapidly evolving market where buyers are more sophisticated and demand more for less, HubSpot's GM and Head of Product for Service Hub, Kolin Koehl, introduced a groundbreaking vision at HubSpot Spotlight Spring 2026. He emphasized that the future of go-to-market strategies hinges on 'growth context,' a sophisticated layer of understanding that empowers AI to drive real, measurable outcomes across every customer interaction.
In the rapidly evolving landscape of artificial intelligence, the conversation often centers on the sheer volume of data. However, a recent discussion at GROW ANZ 2026, featuring insights from HubSpot Live, unveiled a more nuanced truth: raw data is merely the foundation. To truly drive business action, AI systems demand rich context and, crucially, human judgment.
