Go-to-Market Strategy
Explores effective go-to-market approaches, integrated sales and marketing strategies, and sales enablement techniques to successfully launch products and services and drive revenue. Includes discussions on digital marketing trends.
Viral Moments
14
Backlinks Don't Matter
Context is King
Server costs = Marketing?
Giving it away for free!
AI vs. Google
Made it FREE?!
Sales AI Secrets
Invisible in AI search?
Sales deals stalling?
GTM Org Shift
AI Search is Volatile
Traditional sales failed!
Blog is ALIVE!
Paying for users?!
Key Quotes
2
โInstead of asking how many backlinks does this page have, the model is asking something more like does this paragraph answer the question clearly?โ
โMistakes are the journey. And, uh, you know, one of the things that we've encouraged our teams to do from a mindset perspective is really, uh, the experimentation mindset and start with a hypothesis.โ
Chapters
22
Articles
2
The digital landscape is undergoing a seismic shift, with Artificial Intelligence (AI) rapidly transforming how users seek and consume information. As AI-powered answer engines like ChatGPT become ubiquitous, marketers must pivot from traditional Search Engine Optimization (SEO) to a new paradigm: Answer Engine Optimization (AEO). This session at GROW ANZ 2026, led by HubSpot's Major Frost, unveiled seven critical insights derived from millions of AI prompts, offering a roadmap for businesses to thrive in this evolving environment.
The advent of generative AI, particularly since late 2022, marks an unprecedented platform shift, fundamentally reshaping the business landscape. This era, characterized by rapid change and abundant information, demands a new approach to growth. Leaders must move beyond individual AI tools to foster institutional productivity and rethink organizational structures to truly harness AI's transformative power.
