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Unseen Battlefield: The Secret Tech Protecting Us!

TL;DR

At the Defense Tech Expo 2026 in Tel Aviv, Shai Palti, CEO of Netline, offered a candid look into the burgeoning world of defense technology. His company, a veteran in the field for 27 years, specializes in 'spectrum dominance,' a critical capability in the modern 'nonvisible battlefield.' Netline's innovations, particularly in counter-drone and counter-UAS technologies, are in high demand, yet Palti highlighted the unique hurdles Israeli defense firms face in bringing their advanced solutions to the global stage.

So export control is a big challenge and second is working with either end users around the world or partners around the world that are very excited about the Israeli technology. They are less excited about the Israeli branding and this takes uh um a lot of let's say techno diplomacy in order to bring this technology to the international market.

- Shai Palti, CEO of Netline

Discover the cutting-edge Israeli defense tech dominating the 'invisible battlefield.' Shai Palti, CEO of Netline, reveals the surprising challenges of exporting these critical innovations globally, from regulatory hurdles to branding complexities.

Defense TechIsraelExport ControlCounter-DroneNetline

Top Moments

Techno-diplomacy required

The Branding Challenge for Israeli Tech

Spectrum dominance explained

Mastering the Invisible Battlefield

Export control struggles

Why Israeli Defense Tech Faces Hurdles
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Netline CEO Shai Palti on Navigating the Complexities of Exporting Israeli Defense Technology

At the Defense Tech Expo 2026 in Tel Aviv, Shai Palti, CEO of Netline, offered a candid look into the burgeoning world of defense technology. His company, a veteran in the field for 27 years, specializes in 'spectrum dominance,' a critical capability in the modern 'nonvisible battlefield.' Netline's innovations, particularly in counter-drone and counter-UAS technologies, are in high demand, yet Palti highlighted the unique hurdles Israeli defense firms face in bringing their advanced solutions to the global stage.

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