Explores the critical role of data analytics and customer relationship management (CRM) systems in event success. Sessions cover data governance, Salesforce and CRM integration, and leveraging data for informed decision-making.
Messy data + AI?
One-click, track engagement
RFID + ChatGPT = Insights!
No more survey bias
Fix email mismatches now!
5x Growth, But Why?
Data before dollars
Stop manual event recaps!
Intentional measurement wins!
Optimism on the Rise!