Healthcare Innovation
Explores the transformative impact of AI and digital technologies on the healthcare sector, focusing on innovation, health tech solutions, and the future of digital health to improve patient outcomes and operational efficiency.
Viral Moments
4
Clinicians became advocates!
Crazy startup pitch!
Unbelievable growth story!
Product became shelfware!
Key Quotes
2
โmaking it free in the end actually was the best way for us to generate leads for sales.โ
โThe real question is not who signs the contract. The real question is who loves your product so much that they would fight to keep it.โ
Chapters
6
Articles
2
In a counter-intuitive move that sent shivers down the spines of CFOs, Heidi, an AI product for healthcare, made its core offering entirely free. Faced with the challenge of reaching overworked doctors who avoid sales calls and cold outreach, and with no marketing budget, the company embraced a radical product-led growth strategy that transformed its business model overnight.
Heidi AI's journey to becoming Australia's fastest-growing AI company is a testament to radical pivots, user-centric design, and an unconventional go-to-market strategy. Founder Tom reflects on how a near-fatal misstep led them to discover the true power of product-led growth in the challenging healthcare sector.
