Develop leadership skills and strategies for cultivating a thriving event workforce. This topic covers entrepreneurship, startup success in the event industry, business growth, and effective talent retention practices for event professionals at Skift Meetings Forum 2025.
Highs & Lows Revealed
Fresh Eyes, Big Wins
Protect Your Team
Safe space to learn
Nurturing future leaders
Build Your Tribe First
Adapt or Die
Post-Exit Identity Crisis?
Leaders are here!
“The highs are so high and the lows are so low. And I just I like I knew that. Like, oh yeah, I know. I'm I'm built for this. Like, like I could do this. Well, let me tell you. Um I was humbled.”
“I heard all the same crap we've been talking about for 20 years. Stop talking about it to each other and nodding our heads and come up with a plan.”
In a candid discussion, two trailblazing event founders, Cassandra Farington of MJBiz and Robin of RacquetX, revealed the strategies and sacrifices behind building highly successful industry events from the ground up. Their journeys, though distinct, underscore universal truths about community, adaptability, and the relentless pursuit of human connection in business.
In a dynamic session titled 'Keynote Listeners: Turning Insights into Action,' a panel of seven esteemed event industry leaders distilled a day's worth of discussions into critical takeaways, offering a clear roadmap for the future. The consensus? The time for passive consumption is over; it's time for deliberate action and a renewed focus on the core human elements of events.



