Event Strategy & Innovation
Uncover forward-thinking approaches to event and conference strategy, focusing on future trends, innovative formats, and design thinking. Sessions at Skift Meetings Forum 2025 explore how to evolve events for sustained relevance and impact.
Viral Moments
20
Welcome the competition!
New generation, new events!
Future is everything!
Beyond Four Walls
AI's unexpected impact!
Plan B to Plan A
Thoughtfulness is key!
Embrace the Challenge
Less is more?
Sustainable ideas for impact!
Authenticity is Key
Boost ROI now!
Decades of Distributed Expertise
Orange everywhere!
Reinventing Event Spaces
Resilience is key!
Micro-Events Rising
Public event as R&D!
Adapt or Die
Transform any venue!
Key Quotes
4
“Experiential marketing as a craft was really only named about 15-20 years ago where it's like we're going to call this what we're doing planning events strategy around events meeting people in person underneath the moniker of experiential.”
“I heard all the same crap we've been talking about for 20 years. Stop talking about it to each other and nodding our heads and come up with a plan.”
“You just can't predict this environment. It's it's it's volatile. At any given day, something could happen.”
“If you approach business from a very transactional lens, the best thing you will get is a transaction selling something. If you approach it from a relationship building lens, then you might discover a business partner, a new idea, partnership, an investor, a new employee.”
Chapters
57
Articles
4
In an increasingly digitized world, the power of in-person connections and authentic brand experiences is more vital than ever. This sentiment was echoed by industry leaders Cat Tulie from HubSpot and Brendan Brown from GPJ, who recently shared their insights on delivering event activations that truly elevate brands.
In a dynamic session titled 'Keynote Listeners: Turning Insights into Action,' a panel of seven esteemed event industry leaders distilled a day's worth of discussions into critical takeaways, offering a clear roadmap for the future. The consensus? The time for passive consumption is over; it's time for deliberate action and a renewed focus on the core human elements of events.
In an era defined by global volatility, corporate event planners are grappling with unprecedented challenges. From sudden civil unrest to escalating tariffs and complex visa restrictions, the landscape for large-scale gatherings is more unpredictable than ever. This session brought together leaders from Forrester and Prudential to share their strategies for navigating this new reality, emphasizing resilience, adaptability, and a renewed focus on both financial prudence and team well-being.
C2 Montreal has carved a unique niche in the global event landscape, transforming traditional conferences into vibrant business festivals where creativity fuels commerce. With a philosophy centered on human connection, C2 designs immersive experiences that break down barriers and foster meaningful relationships, proving that business thrives when people truly connect.
Sessions
5
