Geopolitical Storms: Is Your Next Event at Risk?
Uncertainty is the new normal for association events. Discover how industry leaders are tackling visa delays, funding cuts, and social values to keep their conferences thriving. Get actionable strategies to protect your next big gathering.
Key Moments
Create FOMO strategically!
Beyond Four Walls
Visa Delays Crisis
Welcome the competition!
New generation, new events!
Bring the City Inside
No more imposter syndrome!
Predict event success.
Unlock audience sentiment!
Local stories, real impact
Security is paramount!
Highs & Lows Revealed
Anticipation, interest, vulnerability
Future is everything!
Inclusion without cameras!
Sustainable ideas for impact!
Browse by Topic
Explore all sessions, quotes, and moments organized by theme.
Event Planning Sessions (8)
“If you approach business from a very transactional lens, the best thing you will get is a transaction selling something. If you approach it from a relationship building lens, then you might discover a business partner, a new idea, partnership, an investor, a new employee.”
Experiential Marketing Sessions (5)
Unlock the Secrets of Iconic Business Festivals!
Create FOMO strategically!
Track soft metrics!
Connect, don't just transact!
Brands, stop just sponsoring!
Public event as R&D!
Transform any venue!
Community Building Sessions (3)
Austin's Bold Move: How a Convention Center Closure Sparked Innovation!
Beyond Four Walls
Unlocking Seamless Events
Embrace the Challenge
Authenticity is Key
Unbreakable City-Event Bond
Decades of Distributed Expertise
Reinventing Event Spaces
Conference Strategy Sessions (3)
Destination Marketing Sessions (2)
More Sessions (1)
Stories from the stage
The New Era of Event Activations: HubSpot & GPJ Redefine Brand Engagement
In an increasingly digitized world, the power of in-person connections and authentic brand experiences is more vital than ever. This sentiment was echoed by industry leaders Cat Tulie from HubSpot and Brendan Brown from GPJ, who recently shared their insights on delivering event activations that truly elevate brands.
Austin's Bold Vision: Reimagining Events Beyond the Convention Center
Austin, Texas, a city synonymous with innovation and vibrant culture, is embarking on a transformative journey for its event industry. With the Austin Convention Center slated for a four-year renovation starting in April 2025, the city is not just adapting but actively reimagining how large-scale events can thrive by utilizing the entire destination as a dynamic venue.
The Evolution of Event Leadership: From Transactions to Transformation
In an increasingly crowded event landscape, the true measure of success is no longer just attendance or revenue, but the depth of connection and transformation experienced by attendees. A recent panel discussion featuring leaders from Pinterest, Forbes, and TED illuminated the 'new rules' of event leadership, emphasizing a profound shift from transactional gatherings to spaces that foster genuine community and lasting impact.
The Event Business Boom: Navigating a Seller's Market with Howard Givner
The event industry is experiencing an unprecedented surge in mergers and acquisitions, creating a vibrant seller's market. Howard Givner, a seasoned entrepreneur who has successfully sold three businesses, including the Event Leadership Institute to PCMA, offers critical insights into navigating this dynamic landscape. His expertise reveals why investors are flocking to events and what owners must do to prepare for a lucrative exit.
Beyond Logistics: Crafting Joyful Event Experiences with Tahira Endean
In a world saturated with events, standing out requires more than flawless execution. It demands a deep understanding of the human experience. Tahira Endean, a seasoned event professional and author, champions a paradigm shift: measuring success not just by attendance or revenue, but by the 'joy' attendees feel. Her insights offer a compelling roadmap for designing events that resonate long after the lights dim.